CXO MovesLeadership & Strategy
Dave Martin Appointed Chief Operating Officer at Turtl

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Turtl has appointed Dave Martin as its new Chief Operating Officer, formalizing a leadership role he has effectively been shaping over the past nine months within the business.
Announcing the move, Dave said his experience inside the company made the decision an easy one. He highlighted Turtl's momentum, customer success, and strong team culture as key factors behind his decision to take on the role permanently.
As Chief Operating Officer, Dave will be responsible for building the operational engine needed to support Turtl's long-term ambitions, helping the company scale efficiently while maintaining focus on customer value and business growth.
The appointment comes as B2B organizations increasingly rethink how they engage buying committees and build trust throughout complex purchasing journeys.
Turtl has positioned itself as a platform that helps enterprise organizations create engaging, data-driven content experiences designed to influence buyer groups and improve commercial outcomes. As enterprise buying processes become more complex and involve multiple stakeholders, businesses are placing greater emphasis on content experiences that drive engagement and measurable impact.
Dave's appointment reflects Turtl's continued investment in operational excellence as the company expands its market presence and scales its platform to meet growing customer demand.
Strong operational leadership has become a critical differentiator for high-growth technology companies seeking to balance innovation, customer success, and sustainable expansion.
With experience spanning business leadership, growth strategy, and executive coaching, Dave brings a unique perspective to the role. While taking on his new responsibilities at Turtl, he also confirmed that he will continue coaching a select group of technology leaders through his executive coaching practice, Confidence In.
His focus at Turtl will center on aligning operations with the company's strategic vision, ensuring the organization has the processes, systems, and structure required to support its next phase of growth.
As Turtl continues to evolve its position within the enterprise B2B landscape, Martin's leadership is expected to play an important role in translating ambition into scalable execution.
About Turtl
Turtl is a content experience platform that helps organizations create, distribute, and measure engaging digital content. The platform enables businesses to transform traditional content into interactive experiences that generate deeper audience engagement and actionable insights throughout the buyer journey.