Consumer Edge Appoints Melinda Mogel as Vice President of Product Marketing

Consumer Edge has appointed Melinda Mogel as Vice President of Product Marketing, adding experienced product marketing leadership as the company continues strengthening its market position in consumer intelligence and alternative data.

Sharing the announcement on LinkedIn, Melinda expressed her excitement about joining Consumer Edge and thanked the company's marketing leadership and team for making her feel welcome as she begins the next chapter of her career.

Leading Product Marketing Strategy

As Vice President of Product Marketing, Melinda will lead the company's product marketing strategy, helping position Consumer Edge's data and analytics solutions while supporting go-to-market initiatives across its growing portfolio.

She will work closely with product, sales, and marketing teams to strengthen product messaging, customer engagement, and market adoption as organisations increasingly rely on real-time consumer intelligence to guide business decisions.

The appointment reflects Consumer Edge's continued investment in scaling its commercial and marketing capabilities.

Bringing Deep Product Marketing Experience

Melinda joins Consumer Edge with extensive experience in product marketing, go-to-market strategy, messaging, and customer engagement across technology and data-driven businesses.

Her background in building product positioning and supporting commercial growth will help Consumer Edge further communicate the value of its consumer intelligence platform to enterprise customers across multiple industries.

Looking Ahead

As organisations increasingly use alternative data and AI-driven insights to understand changing consumer behaviour, product marketing is becoming central to helping businesses translate complex data into clear customer value.

With Melinda joining the leadership team, Consumer Edge is further strengthening its ability to scale its platform and support customers with data-driven decision-making.

About Consumer Edge

Consumer Edge is a consumer intelligence and alternative data company that delivers real-time insights into consumer spending and market trends. Its platform helps businesses, investors, and enterprises make more informed decisions by combining transaction data, analytics, and market intelligence across multiple industries.