Colleen Canty Elevated to Managing Director, PepsiCo Global Business Lead at OMD

OMD has elevated Colleen Canty to the role of Managing Director and PepsiCo Global Business Lead, marking a significant leadership milestone as the agency continues to strengthen its partnership with one of the world's most recognizable consumer brands.

Colleen announced the new role with enthusiasm, highlighting the opportunity to work across PepsiCo's extensive portfolio of globally recognized brands that influence culture and consumer behavior across markets. She also noted the personal significance of supporting brands that are household favorites for families around the world.

As PepsiCo continues to evolve its marketing and media strategies in an increasingly digital and data-driven environment, OMD plays a critical role in helping the company connect with consumers through innovative campaigns, audience insights, and integrated media planning.

The appointment reflects OMD's confidence in Colleen's leadership and her ability to guide one of the agency's most strategically important global client relationships.

In her expanded role, Colleen will oversee the agency's global partnership with PepsiCo, collaborating with teams across multiple regions and markets to drive growth, innovation, and marketing effectiveness. Her responsibilities will include aligning global strategies, fostering cross-market collaboration, and ensuring that PepsiCo's brands continue to engage consumers through impactful media and marketing initiatives.

The promotion comes at a time when global advertisers are increasingly seeking integrated approaches that combine creativity, technology, data, and cultural relevance to build stronger connections with consumers.

Leading a global account of PepsiCo's scale requires a unique combination of strategic vision, operational excellence, and collaborative leadership, qualities that have helped Canty advance within the organization.

Her elevation further reinforces OMD's commitment to developing leadership talent capable of managing complex global partnerships and delivering measurable business outcomes for some of the world's largest brands.

 

About OMD:

OMD is a global media agency network and part of Omnicom Media Group. The agency provides media planning, buying, analytics, and marketing transformation services to leading brands worldwide, helping clients navigate an increasingly complex media landscape through data-driven strategies and innovation.