CXO MovesLeadership & Strategy
Brittany Cooper Rejoins SOCi as Senior Director of GTM Strategy & Marketing Operations
Article content
SOCi has announced the return of Brittany Cooper, who has rejoined the company as Senior Director, GTM Strategy & Marketing Operations.
Brittany shared the news on LinkedIn, expressing her excitement about returning to SOCi and reconnecting with the team as the company enters its next phase of growth. Her return reflects both the strength of SOCi's culture and the value of experienced leaders who can help accelerate strategic initiatives and operational execution.
In her new role, Brittany will focus on advancing go-to-market strategy, optimizing marketing operations, and supporting scalable growth across the organization. As businesses continue to align sales, marketing, and revenue functions more closely, leaders who can bridge strategy and execution play an increasingly important role in driving sustainable business performance.
The appointment comes at a time when organizations are investing heavily in GTM transformation, operational efficiency, and data-driven decision-making. Effective marketing operations and strategic alignment have become essential for companies seeking to improve customer acquisition, accelerate revenue growth, and create more predictable business outcomes.
Brittany's familiarity with the organization, combined with her experience in go-to-market planning and operational leadership, positions her to contribute immediately as SOCi continues to expand its market presence and deliver value to customers.
The move also highlights a growing trend of experienced leaders returning to organizations where they see strong alignment with the company's vision, culture, and growth trajectory.
About SOCi
SOCi is a marketing technology platform that helps multi-location businesses manage and optimize their digital presence across search, social media, reputation management, and local marketing channels. The company enables brands to engage customers more effectively while maintaining consistent local visibility at scale.