Baily Brogden Joins Clay as Head of Sales Development, EMEA

Clay has appointed Baily Brogden as Head of Sales Development, EMEA, marking a significant addition to its go-to-market leadership team as the company continues to expand its footprint across Europe, the Middle East, and Africa.

In his new role, Baily will lead sales development initiatives across the EMEA region, focusing on building high-performing teams, strengthening pipeline generation, and supporting Clay's continued growth among modern revenue and go-to-market organizations.

The appointment comes as companies increasingly invest in data-driven prospecting, AI-powered workflows, and modern sales engagement strategies to improve pipeline efficiency and accelerate revenue growth.

Clay has emerged as one of the fastest-growing platforms helping sales, marketing, and revenue teams automate research, enrich data, and streamline outbound execution. As organizations seek smarter ways to identify and engage potential buyers, the demand for intelligent go-to-market platforms continues to grow.

Baily joins Clay at a pivotal time as the company scales its international operations and expands adoption among enterprise and high-growth organizations.

His leadership will play an important role in strengthening Clay's sales development capabilities across the EMEA region while supporting customers looking to modernize their prospecting and revenue-generation efforts.

Sales development is undergoing a significant transformation as AI, automation, and data intelligence reshape how organizations identify opportunities, engage prospects, and build predictable revenue pipelines.

With increasing competition for buyer attention, organizations are moving beyond traditional outreach models and embracing more personalized, data-driven engagement strategies. Leaders with expertise in scaling sales development organizations are becoming critical to driving growth in this evolving environment.

Baily's appointment reflects Clay's commitment to investing in experienced go-to-market leadership as it continues to build momentum across global markets.

About Clay

Clay is a leading go-to-market platform that helps sales and marketing teams automate prospect research, enrich customer data, and build scalable outbound workflows. The platform combines data, automation, and AI capabilities to help organizations improve prospecting efficiency and accelerate revenue growth.