Axon appoints Livia Ramos de Oliveira as Senior Director, Head of International Marketing

Axon has appointed Livia Ramos de Oliveira as Senior Director, Head of International Marketing, adding a new marketing leadership voice as the public safety technology company continues to expand its presence across international markets.

Livia announced the move as the beginning of a new chapter, highlighting Axon's mission-driven approach, its focus on innovation and its efforts to expand into new regions while staying closely connected to customer needs.

Leading international marketing at Axon

Livia's new role puts international marketing at the center of Axon's broader growth agenda.

Axon has described international markets as one of its key growth engines across law enforcement and defense. Its international marketing leadership remit includes shaping marketing strategy, storytelling and go-to-market execution across priority markets outside the United States.

For Livia, that creates a mandate that goes beyond traditional campaign execution. The role sits across market development, customer understanding, brand positioning and commercial growth in regions where public safety requirements and buying environments can vary significantly.

Marketing around a mission-driven technology portfolio

Axon operates across a connected ecosystem of public safety technologies, including cameras, TASER energy devices, drones, digital evidence and records management, real-time operations, training and AI-powered capabilities.

The company's mission is centered on protecting life, with its technology designed to support first responders, governments and other public safety organizations.

That mission was a key part of what stood out to Livia when she joined the company. She highlighted Axon's focus on protecting life, preserving truth and accelerating justice, alongside its emphasis on listening to customers and developing technology around their needs.

Expanding into new markets

Axon's international footprint has grown alongside its broader technology portfolio. The company has operations and teams across markets including Europe, Australia, Asia and other regions outside its U.S. headquarters.

Its customer base also extends beyond traditional law enforcement, with Axon identifying international government customers, commercial enterprises, fire and EMS organizations, corrections and military organizations among the groups finding value in its solutions.

For international marketing, that creates a complex operating environment where market-specific customer needs need to be balanced with a consistent global narrative.

Connecting customer insight with growth

Customer understanding is another important element of Livia's mandate.

Axon's international marketing roles have emphasized the importance of market research, competitive intelligence and customer insights in defining regional marketing strategies.

Livia's own announcement similarly emphasized the company's willingness to listen deeply to customers and use those insights to shape technology that matters.

That combination of customer insight and market expansion will be important as Axon continues to introduce connected devices, software and AI capabilities across different public safety environments.

A new chapter in international growth

Livia joins Axon at a time when the company is continuing to broaden its international presence and connect its growing technology ecosystem with public safety organizations around the world.

Her role brings together international marketing, market expansion and go-to-market leadership, with an opportunity to help translate Axon's technology and mission into locally relevant market strategies.

As Livia begins the new chapter, the focus is clear: supporting international growth while helping more customers understand how connected technology can contribute to safer communities.

About Axon

Axon is a public safety technology company headquartered in Scottsdale, Arizona. Its technology ecosystem includes TASER energy devices, body-worn and in-car cameras, drones, digital evidence and records management, real-time operations, training and AI-powered capabilities. The company says its mission is to protect life and support those responsible for public safety, justice and security.