Atlassian promotes Mandy Bowman to Senior Regional Marketing Manager for APAC and ANZ

Atlassian has promoted Mandy Bowman to Senior Regional Marketing Manager, expanding her remit to lead executive experiences across APAC and GTM marketing for ANZ.

Mandy shared the move on LinkedIn, describing the new position as the next step in her career at Atlassian. Her progression within the company reflects her growing marketing remit across regional executive engagement and go-to-market activity.

In her expanded role, Mandy will bring together executive experiences across APAC with GTM marketing for Australia and New Zealand.

Expanding Her Regional Marketing Remit

Mandy's new role gives her responsibility for executive experiences across APAC, extending her focus across a diverse and strategically important technology market.

Executive engagement has become an increasingly important part of B2B technology marketing, particularly as enterprise customers look to build deeper relationships with technology providers and understand how platforms can support broader business priorities.

Her APAC remit places her at the centre of these senior-level engagement programmes for Atlassian.

Leading GTM Marketing for ANZ

Alongside her APAC responsibilities, Mandy will lead GTM marketing for ANZ, covering Australia and New Zealand.

The combined remit connects regional executive engagement with market-specific go-to-market activity, allowing marketing programmes to support both relationship building and commercial priorities.

For Atlassian, this creates a more connected approach across executive experiences and regional marketing execution.

Connecting Executive Experiences With Growth

Mandy's expanded role reflects the increasingly strategic role of executive experiences within enterprise marketing.

Senior decision-makers are often involved in technology purchasing and transformation programmes, making meaningful engagement with business and technology leaders an important part of the customer journey.

By combining executive experiences across APAC with GTM marketing for ANZ, Mandy's remit brings these activities closer together.

A Broader APAC Leadership Role

APAC encompasses a wide range of markets, customer environments and business priorities.

Regional marketing leadership therefore requires programmes that can maintain consistency with global priorities while responding to local market needs.

Mandy's expanded responsibility across APAC executive experiences gives her a broader regional platform, while her ANZ GTM remit provides a focused market responsibility.

Continuing Her Growth at Atlassian

Mandy's announcement marks another step in her journey with Atlassian, with the new position expanding both the geographic and functional scope of her marketing responsibilities.

Her progression comes as enterprise technology companies increasingly place greater emphasis on executive engagement, customer relationships and integrated go-to-market programmes.

At Atlassian, Mandy will now lead these efforts across APAC and ANZ, bringing together executive experiences and GTM marketing under one regional remit.

The Road Ahead

The expanded role gives Mandy an opportunity to build on her experience at Atlassian while taking on broader regional responsibilities.

With executive experiences across APAC and GTM marketing for ANZ at the centre of her remit, her focus will be on strengthening engagement with senior audiences and supporting Atlassian's regional growth priorities.

About Atlassian

Atlassian is a technology company that develops collaboration, productivity and work-management software. Its product portfolio includes Jira, Confluence, Jira Service Management and other cloud-based solutions used by teams and organisations globally.