Andrea Zapata Joins VideoAmp as Senior Vice President of Agency Partnerships

VideoAmp has appointed Andrea Zapata as Senior Vice President of Agency Partnerships, strengthening its executive leadership team as the company continues expanding its relationships with agencies and advertisers in the rapidly evolving media measurement landscape.

The appointment brings one of the advertising industry's experienced leaders in media measurement, research, and strategic partnerships to VideoAmp as brands increasingly seek independent, data-driven advertising solutions.

Leading Agency Partnerships

As Senior Vice President of Agency Partnerships, Andrea will lead VideoAmp's engagement with agency partners, helping expand adoption of the company's cross-platform measurement and media optimization solutions.

She will work closely with agencies to support planning, measurement, and campaign effectiveness while strengthening strategic partnerships across the advertising ecosystem.

Bringing Experience from T-Mobile Advertising Solutions and Warner Bros. Discovery

Andrea joins VideoAmp from T-Mobile Advertising Solutions, where she led advertising data and measurement partnerships, helping brands better understand campaign performance through advanced measurement capabilities.

Prior to that, she held leadership roles at Warner Bros. Discovery, overseeing Ad Sales Research, Measurement & Insights, where she worked closely with advertisers and agencies to navigate an increasingly fragmented media landscape.

Her extensive experience across advertising research, audience measurement, and strategic partnerships makes her well positioned to support VideoAmp's continued expansion.

Looking Ahead

As advertisers continue shifting toward cross-platform measurement and outcome-based media buying, Andrea's appointment reinforces VideoAmp's commitment to helping agencies and brands make more informed advertising decisions through independent measurement and advanced analytics.

About VideoAmp

VideoAmp is a media measurement and optimization company that helps advertisers, agencies, and media owners improve audience planning, campaign measurement, and advertising performance through advanced data and technology solutions.