Andrea Drew Joins Qualtrics as Vice President of Customer Journey

Qualtrics has appointed Andrea Drew as Vice President of Customer Journey, reinforcing its commitment to helping organizations deliver connected customer experiences and maximize value from their technology investments.

In her new role, Andrea will oversee the team responsible for delivering a unified customer engagement model across sales, delivery, product, and support, ensuring customers achieve greater business outcomes throughout their partnership with Qualtrics.

Driving End-to-End Customer Value

Andrea brings more than 25 years of experience designing and leading customer engagement programs that help organizations translate technology investments into measurable business value.

Her expertise will support Qualtrics' continued focus on creating seamless customer journeys while enabling organizations to navigate the evolving opportunities presented by AI-driven experiences.

Supporting the Next Era of Experience Management

Welcoming Andrea to the company, Qualtrics highlighted the importance of strengthening customer engagement as organizations increasingly look to AI and experience management platforms to improve business performance.

Sharing her perspective on the appointment, Andrea noted that Experience Management is becoming one of the defining technology categories of the next decade, emphasizing its role in ensuring that every team, AI agent, system, and customer interaction delivers meaningful outcomes.

As Vice President of Customer Journey, she will work closely across business functions to build a consistent engagement framework that supports customer success from implementation through long-term value realization.

Looking Ahead

Andrea's appointment reflects Qualtrics' continued investment in customer-centric leadership as enterprises increasingly prioritize experience management alongside AI adoption and digital transformation initiatives.

About Qualtrics

Qualtrics is an experience management company that enables organizations to collect, analyze, and act on customer and employee feedback. Its platform helps businesses improve customer experiences, employee engagement, product innovation, and brand performance through data-driven insights and AI-powered capabilities.