Amy Banks Promoted to Head of SEO & GEO at Havas Media Network

Havas Media Network has promoted Amy Banks to Head of SEO & GEO, recognizing her leadership as the agency expands its search marketing capabilities to address the rapidly evolving landscape of AI-powered search and digital discovery.

In her elevated role, Amy will lead the agency's SEO and Generative Engine Optimization (GEO) strategy, helping clients strengthen brand visibility across both traditional search engines and emerging AI-driven search experiences.

Expanding Leadership in Search Strategy

Announcing the promotion on LinkedIn, Amy reflected on her seven-year journey with Havas Media Network, expressing gratitude for the opportunities and the teams she has worked alongside throughout her career.

She described the promotion as arriving at a pivotal moment for search marketing, with SEO continuing to evolve while GEO becomes an increasingly important discipline for brands seeking visibility across AI-generated search results and conversational experiences.

Driving Integrated Search Innovation

Amy highlighted that Havas Media Network is well positioned to help brands adapt to this shift by bringing together specialists across multiple brand visibility channels.

Under her leadership, the agency aims to integrate SEO and GEO into unified, growth-focused strategies that help clients improve discoverability wherever audiences search, whether through traditional search engines or AI-powered platforms.

Her promotion reflects the growing importance of optimizing content for both conventional search ecosystems and generative AI experiences that are reshaping how users discover information online.

Looking Ahead

As Head of SEO & GEO, Amy will focus on advancing integrated search strategies that combine technical SEO, content optimization, and AI-era discoverability to help brands navigate the next phase of digital marketing.

Her appointment underscores Havas Media Network's continued investment in future-ready marketing capabilities as generative AI transforms search behavior and customer engagement.

About Havas Media Network

Havas Media Network is the media division of Havas, delivering media planning, performance marketing, data, technology, and digital transformation services to brands worldwide. The network helps organizations drive business growth through integrated marketing, analytics, customer experience, and emerging digital capabilities.