Amanda Echavarri Promoted to Director of Global Communications & PR at Criteo

Amanda Echavarri has been promoted to Director of Global Communications & PR at Criteo, marking a significant milestone in her career with the global commerce media company.

Having spent the past four years contributing to Criteo's communications efforts, Amanda now takes on expanded responsibility for leading the organization's global public relations strategy and strengthening its corporate narrative across international markets.

In announcing her promotion, Amanda expressed gratitude to the colleagues, partners, and leaders who supported her growth throughout her journey at Criteo. She also acknowledged the mentorship and guidance that helped shape her development as a communications professional and leader.

As Director of Global Communications & PR, she will work closely with teams across the company to craft, amplify, and share Criteo’s story with customers, partners, investors, media, and the broader industry. Her role will focus on strengthening the company's global brand reputation and ensuring consistent, impactful communications across markets.

The promotion comes at a time when organizations are increasingly prioritizing strategic communications and reputation management as key drivers of business success. As brands navigate evolving customer expectations, technological change, and a rapidly shifting media landscape, communications leaders play a critical role in shaping corporate narratives and stakeholder engagement.

Amanda's elevation reflects Criteo's commitment to developing leadership talent from within while continuing to invest in its global communications capabilities.

 

About Criteo

Criteo is a global commerce media company that enables marketers and media owners to drive measurable business outcomes through AI-powered advertising and commerce solutions. The company helps brands connect with consumers across the open internet through data-driven marketing technologies.