CXO MovesLeadership & Strategy
Adriel Sanchez Joins o9 as Chief Marketing Officer to Accelerate AI-Powered Decision Intelligence

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o9 has appointed Adriel Sanchez as Chief Marketing Officer, adding an accomplished marketing leader to its executive team as the company continues to expand its AI-powered enterprise planning and decision intelligence capabilities.
In his new role, Adriel will lead global marketing efforts, helping strengthen o9's market presence, brand positioning, and growth strategy while supporting the company's mission to transform how organizations make critical business decisions.
The appointment comes as enterprises increasingly seek ways to navigate growing complexity across supply chains, operations, sales, marketing, workforce planning, and investment decisions. Organizations are under pressure to make faster, smarter decisions while managing vast amounts of data and rapidly changing market conditions.
Adriel was drawn to o9's vision of helping companies improve decision-making across every level of the enterprise through artificial intelligence and advanced planning technologies.
According to Adriel, businesses make thousands of decisions every day across supply, demand, sales, operations, marketing, investments, and people management, often with incomplete information and limited time. He believes o9 is uniquely positioned to address this challenge by enabling faster, smarter, and more democratized decision-making at enterprise scale.
"Making better decisions is the highest-leverage thing any organization can get right."
His appointment reflects the growing importance of AI-driven decision intelligence as organizations look beyond automation and toward more predictive, data-driven business strategies.
With extensive experience leading marketing transformation and growth initiatives, Adriel is expected to play a key role in accelerating awareness, adoption, and market expansion for o9's platform globally.
As enterprises continue investing in AI-powered technologies to improve planning, agility, and operational performance, his leadership is expected to further strengthen o9's position in the rapidly evolving enterprise AI landscape.
About o9:
o9 is a leading enterprise AI software platform that helps organizations transform planning and decision-making across supply chain, commercial, finance, and operational functions. Its AI-powered Digital Brain platform enables businesses to improve visibility, collaboration, forecasting, and decision intelligence at enterprise scale.