Aditi Mishra Joins Sifted to Lead Its New Media Strategy

Sifted has appointed Aditi Mishra as Head of New Media, strengthening its leadership team as the publication continues to expand its coverage and engagement across Europe's technology and startup ecosystem.

Announcing the move on LinkedIn, Aditi described the appointment as a milestone she had long been looking forward to, highlighting the opportunity to help shape the future of media while contributing to Sifted's mission of telling the stories of Europe's founders and innovators.

Supporting the Next Chapter of European Startup Storytelling

Reflecting on her decision to join Sifted, Aditi pointed to three factors that influenced her move: the company's vision, the opportunity presented by the role, and the people behind the business.

She noted that Europe is home to exceptional founders whose stories remain underrepresented, making Sifted's editorial mission particularly compelling. She also highlighted her enthusiasm for helping the company rethink content distribution as media consumption continues to evolve.

Leading New Media and Distribution

As Head of New Media, Aditi will focus on strengthening Sifted's media strategy while exploring new approaches to audience engagement and content distribution.

She also praised the company's collaborative culture, emphasizing the team's commitment to high-quality journalism and innovation as key reasons behind her decision to join.

Looking Ahead

Aditi's appointment comes as digital media organizations continue to invest in new distribution models, audience engagement strategies, and platform innovation to reach readers across an increasingly fragmented media landscape.

Her experience across startups and operations positions her to help drive Sifted's next phase of growth while expanding the visibility of Europe's entrepreneurial ecosystem.

About Sifted

Sifted is a European media platform backed by the Financial Times that covers startups, scaleups, venture capital, and innovation across Europe. Through news, analysis, research, and events, Sifted provides insights into the region's rapidly evolving technology ecosystem.