Passionfroot Secures $15 Million to Expand B2B Creator Marketplace into the U.S.

Passionfroot, the Berlin-based platform connecting B2B creators with brands, has raised $15 million in Series A funding to fuel its international expansion and strengthen its AI-powered creator marketing platform. The round was led by Insight Partners, with participation from existing investors Creandum, Supernode Global, and s16vc.

The fresh capital will support the company's expansion into the United States, while also accelerating product development and growing its presence in Brazil as demand for creator-led B2B marketing continues to rise.

Scaling Creator-Led B2B Marketing

Founded to help businesses collaborate with industry experts, newsletter publishers, podcast hosts, and thought leaders, Passionfroot has positioned itself as a specialized marketplace for B2B creator partnerships.

Unlike traditional influencer marketing platforms focused on consumer brands, Passionfroot enables enterprise software companies and technology brands to discover, manage, and measure creator campaigns at scale through a single platform.

AI at the Center of Campaign Management

Alongside its marketplace, Passionfroot is investing heavily in AI-powered automation.

The company is expanding Zest, its AI agent designed to automate campaign workflows, while continuing to enhance its proprietary Creator Graph, a dataset built from thousands of creator campaigns that helps brands identify the right creators, streamline campaign execution, and improve performance measurement.

Riding the Growth of the B2B Creator Economy

The funding comes as AI companies and enterprise software vendors increasingly rely on trusted creators to educate technical buyers and influence purchasing decisions. Rather than competing for visibility through traditional advertising alone, many B2B brands are investing in creator-led content to build credibility and reach professional audiences.

Passionfroot says its platform helps make those relationships more scalable by combining creator discovery, contracting, campaign management, payments, and analytics into a unified workflow.

Looking Ahead

With the new investment, Passionfroot plans to expand its team, strengthen its AI capabilities, and grow its footprint in North America. As generative AI reshapes search, content discovery, and digital marketing, the company is betting that trusted human creators will become an increasingly valuable channel for B2B brands looking to reach decision-makers.

About Passionfroot

Passionfroot is a Berlin-based creator marketing platform that helps B2B companies discover, manage, and scale partnerships with business-focused creators. The platform combines creator discovery, campaign management, payments, and AI-powered automation to streamline creator-led marketing programs. (Source and credits: LinkedIn announcement)