Industry NewsDeals & Investments
DemandScience and ZoomInfo Announce Strategic Partnership to Connect Market Intelligence with Pipeline Execution
Article content
DemandScience and ZoomInfo have entered into a strategic partnership aimed at helping B2B organizations bridge the gap between market intelligence and revenue generation by combining high-quality data with verified buyer intent and campaign execution.
The collaboration brings together ZoomInfo's market intelligence capabilities with DemandScience's buyer intent data and demand generation expertise, creating an integrated approach that helps marketing teams move from identifying prospects to generating measurable pipeline.
Connecting Insight with Execution
For many B2B organizations, access to data is no longer the primary challenge. The greater obstacle lies in converting that intelligence into campaigns that consistently generate qualified opportunities.
Under the partnership, ZoomInfo will provide comprehensive company and market intelligence, while DemandScience contributes verified buyer intent signals and multi-channel activation capabilities. Together, the companies aim to help marketers execute more targeted campaigns across email, digital advertising, and content marketing.
The combined offering is designed to reduce the disconnect between identifying potential buyers and engaging them through coordinated demand generation programs.
What the Partnership Means
The partnership combines two complementary strengths within the B2B revenue ecosystem. While ZoomInfo helps organizations identify the right companies and decision-makers through market intelligence, DemandScience enables marketers to engage those audiences using verified buyer intent and multi-channel demand generation programs.
Together, the collaboration provides businesses with a more connected approach to discovering prospects, understanding buying behaviour, and executing campaigns that are designed to generate measurable pipeline outcomes.
Key Benefits of the Partnership
- Richer audience intelligence: Combine market intelligence with verified buyer intent to identify high-value prospects more effectively.
- More targeted campaign execution: Deliver coordinated email, digital, and content marketing campaigns backed by stronger audience insights.
- Improved revenue team alignment: Enable marketing and sales teams to work from the same intelligence and buying signals throughout the customer journey.
- Higher quality pipeline generation: Focus campaigns on organizations demonstrating active buying intent to improve engagement and conversion opportunities.
- Simplified go-to-market execution: Reduce the gap between identifying potential buyers and activating integrated demand generation programs.
Strengthening Revenue Marketing
The partnership reflects a broader shift within B2B marketing, where organizations are increasingly seeking integrated go-to-market solutions rather than managing fragmented data, intent, and execution platforms separately.
By combining intelligence with activation, DemandScience and ZoomInfo intend to help revenue teams improve campaign precision, enhance buyer engagement, and generate stronger pipeline outcomes through more coordinated marketing efforts.
Looking Ahead
As buying journeys become more complex and revenue teams place greater emphasis on measurable outcomes, strategic partnerships that combine trusted data with execution capabilities are becoming increasingly important.
For DemandScience and ZoomInfo, the collaboration represents an effort to provide marketers with a more connected path from market intelligence to revenue generation, enabling organizations to launch more effective campaigns while improving sales and marketing alignment.
About DemandScience
DemandScience is a global B2B revenue marketing company that helps organizations identify, engage, and convert buyers through data-driven demand generation, buyer intent intelligence, content syndication, and omnichannel marketing solutions. The company supports technology and B2B organizations in accelerating pipeline growth through precision marketing programs.
About ZoomInfo
ZoomInfo is a go-to-market intelligence platform that provides businesses with company, contact, intent, and market intelligence data. Its platform helps sales, marketing, and operations teams identify prospects, understand buying signals, and execute data-driven revenue strategies.