CXO MovesLeadership & Strategy
Zoe Beath Promoted to Director, Strategic Campaigns & Programs at Snowflake

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Snowflake has promoted Zoe Beath to Director, Strategic Campaigns & Programs, recognizing her contributions during an eight-year career with the company and expanding her leadership responsibilities within its global marketing organization.
Sharing the news on LinkedIn, Zoe reflected on her journey at Snowflake, expressing gratitude to her team and the leaders who have supported her career growth. She also shared her excitement for the next chapter, describing it as an opportunity to continue building on the company's momentum.
Leading Strategic Marketing Initiatives
As Director, Strategic Campaigns & Programs, Zoe will oversee strategic marketing campaigns and cross-functional programs that support Snowflake's business objectives and strengthen customer engagement.
Her expanded role is expected to focus on aligning integrated marketing initiatives with the company's go-to-market strategy while driving execution across high-impact campaigns.
Continuing a Long-Term Leadership Journey
Having spent eight years at Snowflake, Zoe's promotion reflects the company's commitment to developing internal talent and recognizing leadership that contributes to long-term business growth. Her progression highlights the importance of strategic marketing leadership as Snowflake continues to expand its global presence.
About Snowflake
Snowflake is a cloud-based data platform that enables organizations to unify data, build AI-powered applications, and securely collaborate across multiple clouds. Its AI Data Cloud helps enterprises unlock insights, accelerate innovation, and scale data-driven decision-making.