Terra Security Appoints Tal Kapulnik as Chief Marketing Officer to Lead Global Marketing

Terra Security has appointed Tal Kapulnik as Chief Marketing Officer, bringing in an experienced technology marketer to lead its global marketing strategy as the cybersecurity company expands its enterprise business.

Tal joins Terra after two years at Eon, where she served as Vice President of Marketing and built the company's brand and marketing organisation. Her appointment marks a new chapter for the company as it positions its agentic AI-powered offensive security platform for a broader enterprise audience.

A Career Across Technology and Brand Building

Before joining Terra, Tal spent two years at Eon, a cloud data infrastructure company focused on helping enterprises make their backup data more accessible and useful. As VP of Marketing, she helped establish the company's brand and build its marketing organisation during a period of growth.

Earlier, she was Director of Organic Marketing at Lemonade, where she developed the company's integrated approach to content, search and social media, building its first combined strategy in these areas.

Her experience also includes product marketing for YouTube creators across the EMEA region at Google, along with brand strategy and corporate communications work at Edelman in New York.

This combination of experience across enterprise technology, consumer platforms and communications gives Tal a broad perspective on building brands and taking technology products to market.

Why Terra, Why Now?

Tal's move comes at a time when advances in AI are changing how software is developed and deployed. Faster development cycles are creating new security challenges, as vulnerabilities can emerge with every change to an application or its underlying infrastructure.

Terra Security is developing an agentic AI platform designed to make offensive security and penetration testing more continuous. Its technology uses specialised AI agents to identify vulnerabilities, assess potential attack paths and help security teams understand which issues could expose critical systems or sensitive data.

The platform combines AI-driven testing with human oversight, allowing organisations to move beyond periodic penetration tests towards ongoing security validation.

For Tal, the opportunity was shaped not only by the company's technology and market timing, but also by conversations with its customers. She highlighted the strength of customer feedback and the team's approach as important factors in her decision to join.

Building the Next Phase of Terra's Growth

Founded in 2024 by Shahar Peled and Gal Malachi, Terra Security is focused on bringing AI-powered continuous penetration testing to enterprise security teams.

The company has raised funding from investors including Felicis, Dell Technologies Capital, SYN Ventures, FXP Ventures and Underscore VC. Its platform aims to help organisations identify and address security weaknesses at the pace of modern software development.

As CMO, Tal will lead Terra's global marketing efforts and support its next stage of enterprise expansion. Her appointment reflects the growing importance of clear market positioning and customer trust as AI-native cybersecurity companies compete for the attention of security leaders.

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About Terra Security

Terra Security is a cybersecurity company developing an agentic AI-powered offensive security platform for continuous penetration testing. Founded in 2024 by Shahar Peled and Gal Malachi, the company combines AI agents with human oversight to help enterprises identify vulnerabilities, validate attack paths and strengthen their security posture.

Source: Tal Kapulnik LinkedIn Announcement