CXO MovesLeadership & Strategy
WPP Media Appoints Cassandra Stevens as EVP, Media Management & Delivery
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Strengthening Global Media Delivery and Performance
WPP Media has appointed Cassandra Stevens as Executive Vice President, Media Management & Delivery, adding senior leadership experience in performance operations, media strategy and campaign execution to its global organisation.
In her new role, Cassandra will focus on driving growth for global clients by overseeing campaign activation, performance and investment. Her remit also includes advancing innovation in media delivery and challenging established approaches to campaign performance.
The appointment brings together operational execution and strategic media leadership at a time when global brands are navigating increasingly complex media environments and rising expectations around measurable business outcomes.
Bringing Performance Operations Experience from Publicis
Cassandra joins WPP Media from Publicis, where she served as Global Head of Performance Operations, Marketing and Media Strategy.
Her experience spans the intersection of media operations, strategic planning and delivery, areas that are increasingly connected as advertisers seek greater consistency, efficiency and performance across global campaigns.
At WPP Media, Cassandra will work with the organisation to bring these capabilities together in support of client growth, with a focus on campaign execution, investment and continuous innovation.
A Focus on Client Growth and Media Innovation
The appointment reflects WPP Media’s emphasis on connecting media strategy with effective activation and performance across its global client portfolio.
Ryan Storrar, who welcomed Cassandra to the organisation, highlighted the value of her experience in bringing operations, strategy and delivery together. Cassandra also expressed her enthusiasm about joining the team and working with clients across the business.
Her appointment adds another senior leader to WPP Media’s effort to help brands navigate change, unlock growth and raise expectations for media performance.
About WPP Media
WPP Media is the media operating company of WPP, bringing together media, data, technology and investment capabilities to help brands connect with audiences and drive business growth.
Source: WPP Media leadership announcement