DISCO Appoints Johann Wrede as Chief Marketing Officer to Accelerate Its AI-Led Litigation Strategy

DISCO has appointed Johann Wrede as Chief Marketing Officer, adding an experienced technology marketing executive to its leadership team as the company strengthens its position in AI-powered litigation technology.

Johann officially joined DISCO on November 2, 2026. He will lead the company's marketing strategy, focusing on brand identity, market presence and go-to-market execution as DISCO expands its AI capabilities for law firms and corporate legal teams.

He joins from Auros, where he served as Chief Marketing Officer, bringing experience across enterprise software, revenue intelligence, financial technology and global brand development.

A Career Spanning Enterprise Technology and Marketing

Johann brings more than two decades of experience across technology, marketing and business development. His career began in software engineering before moving through CRM solution consulting, sales and product marketing, giving him a technical and commercial foundation for his leadership roles.

Before DISCO, Johann served as CMO at Auros. He previously held senior marketing leadership positions at Emburse, where he served as Chief Marketing and Experience Officer, and at Xactly, where he was Chief Marketing Officer.

His tenure at SAP was particularly significant. Over 14 years, Johann held several leadership positions, including Global Senior Vice President of Marketing and Head of Creative, Brand and Advertising. He also led global events and corporate marketing, contributing to the company's brand development and category positioning.

At Xactly, he was responsible for corporate and solutions marketing communications and the company's broader marketing strategy. Across these roles, his experience has centred on translating complex technology offerings into clear market narratives and building marketing organisations to support business growth.

Why DISCO, Why Now?

Johann joins DISCO as the legal technology market undergoes a significant shift driven by artificial intelligence.

Founded as an AI-native legal technology company, DISCO develops software specifically for litigators. Its platform helps law firms and corporate legal departments manage complex litigation workflows, including e-discovery, document review and case-related research.

The company's strategy is focused on applying AI to the demands of litigation rather than adapting general-purpose technology to legal work. Its growing portfolio includes AI-powered applications designed to help legal professionals analyse evidence, identify relevant information and develop case strategies.

For Johann, the opportunity combines a focused market, an established AI foundation and a changing industry landscape. He has highlighted the importance of DISCO's litigation-specific positioning, customer response to its products and the leadership team's direction in his decision to join.

His mandate is to accelerate growth, strengthen the company's brand and build the marketing engine that brings product innovation to market.

Building Momentum in AI for Litigators

Johann's appointment comes as DISCO reports continued growth in its software business and increasing adoption of its AI platform.

In its third-quarter 2026 results, the company reported its sixth consecutive quarter of double-digit software revenue growth. DISCO also said revenue from its DISCO AI platform had grown tenfold since the first quarter of 2026.

The company has also expanded its unified litigation solution pilot to include four Am Law 50 firms, reflecting its push to bring more litigation workflows together through an AI-native platform.

CEO Eric Friedrichsen said Johann and newly appointed Chief Technology Officer Mich Razon bring deep experience in building and operating technology businesses at scale.

As DISCO continues to invest in AI for litigators, Johann's appointment strengthens the commercial leadership supporting that strategy. His experience in enterprise marketing and brand development will be central to communicating the company's differentiation in an increasingly competitive legal technology market.

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About DISCO

DISCO is an AI-native legal technology company focused on litigation. Its cloud-based platform combines artificial intelligence with legal expertise to help law firms and corporate legal departments manage litigation workflows, including e-discovery, document review and case strategy. The company is headquartered in Austin, Texas.

Source: Johann Wrede Official LinkedIn Announcement