WPP Media Elevates Ronen Benatar to Lead Integrated Media Investment and Activation

WPP Media has elevated Ronen Benatar to Executive Vice President, Head of Integrated Media, Investment & Activation, reinforcing its focus on delivering more integrated and data-driven media strategies for clients.

In the role, Ronen will oversee investment and activation teams across WPP Media's client portfolio, bringing together planning, execution, and performance capabilities across linear television, streaming, digital, programmatic, social, search, and out-of-home media channels.

His appointment comes as advertisers increasingly seek unified media strategies that connect audience data, technology platforms, and channel execution. Benatar will be responsible for aligning investment and activation functions while helping clients adapt to a media environment shaped by automation, AI-driven decision making, and evolving consumer behaviors.

The expanded leadership role also reflects the growing importance of integrating technology and advanced analytics into media operations. As brands continue to balance efficiency, personalization, and performance, WPP Media is positioning its investment and activation teams to support more agile and measurable marketing outcomes.

Ronen's promotion underscores the agency group's commitment to strengthening collaboration across media disciplines while accelerating innovation in areas such as artificial intelligence, dynamic creative optimization, and advanced data applications.

About WPP Media

WPP Media is the media investment and marketing services arm of WPP, providing media planning, buying, activation, data, and technology solutions for brands globally. The organization works across multiple channels and platforms to help clients drive audience engagement, business growth, and marketing effectiveness in an increasingly complex media landscape.