Trina Roffino Appointed Chief Executive Officer at Cohera

Cohera has appointed Trina Roffino as Chief Executive Officer, marking a new chapter for the destination management and corporate events company as it continues to expand its national presence.

Trina joins Cohera after serving as CEO of The Marketing Arm and brings more than 25 years of experience leading experiential marketing, brand engagement, and live event strategies for global organizations.

Leading Cohera's Next Phase of Growth

As Chief Executive Officer, Trina will oversee Cohera's strategic direction, operations, and continued business expansion while strengthening the company's position in destination management and corporate events.

Her leadership comes at a time when organizations are placing renewed emphasis on creating impactful in-person experiences that foster stronger customer, employee, and partner engagement.

Bringing Decades of Experiential Marketing Leadership

Throughout her career, Trina has led award-winning campaigns and live experiences for leading brands including PepsiCo, State Farm, Morgan Stanley, and Novartis.

Her background spans experiential marketing, integrated brand strategy, and executive leadership, positioning her to help Cohera expand its capabilities while delivering memorable event experiences for clients nationwide.

Looking Ahead

The events industry continues to evolve as organizations seek more immersive and meaningful experiences that strengthen relationships and build lasting connections. Trina's appointment reflects Cohera's commitment to investing in experienced leadership to support its long-term growth and innovation.

About Cohera

Cohera is a destination management and corporate events company specializing in event planning, destination services, logistics, and experiential programs for organizations across the United States. The company helps businesses create impactful meetings, conferences, and corporate experiences through locally tailored event solutions.