Tori Youngblood Joins Qualtrics as Head of Brand, Video, and Customer Storytelling

Qualtrics has appointed Tori Youngblood as Head of Brand, Video, and Customer Storytelling, reinforcing its commitment to authentic brand communications and customer-led storytelling.

The appointment was announced by Qualtrics leadership, highlighting the growing importance of sharing real customer experiences as organizations embrace the next generation of Experience Management.

Leading Customer Storytelling Strategy

As Head of Brand, Video, and Customer Storytelling, Tori will lead initiatives that bring customer success stories to life through brand, video, and owned media programs. Her role will focus on showcasing how organizations use experience management to create meaningful business outcomes.

Qualtrics believes authentic customer stories play a critical role in building trust by helping organizations learn from one another and demonstrate practical success.

Bringing Journalism and Brand Expertise

Tori joins the role with a diverse background spanning journalism and B2B technology marketing. She began her career as a television news anchor and reporter before moving into enterprise software, where she led brand, video, and owned media initiatives.

Her experience in storytelling and content strategy positions her to help strengthen how Qualtrics communicates customer impact across global audiences.

Looking Ahead

As organizations increasingly look for authentic examples of business transformation, customer storytelling continues to become an important part of brand strategy. Real-world experiences help organizations better understand emerging challenges while demonstrating the measurable value of technology investments.

Tori's appointment reflects Qualtrics' continued investment in elevating customer voices and strengthening its global brand through compelling, experience-driven storytelling.

About Qualtrics

Qualtrics is an experience management company that helps organizations collect, analyze, and act on customer and employee feedback. Its platform enables businesses to improve customer experience, employee engagement, product development, and brand performance through data-driven insights.