CXO MovesLeadership & Strategy
Steven Ruhl Joins KEEN Footwear as VP of Marketing, North America
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KEEN Footwear has appointed Steven Ruhl as Vice President of Marketing, North America, strengthening its marketing leadership as the company continues to expand its brand presence across the outdoor and performance footwear market.
Announcing the appointment, Steven shared that he has joined KEEN after long admiring the brand's family-owned culture, purpose-driven values, and strong position within the outdoor industry. He noted that the opportunity to help shape the company's next phase of growth made the role particularly compelling.
Leading North American Marketing Strategy
As Vice President of Marketing, North America, Steven will oversee regional marketing initiatives, brand strategy, and customer engagement, supporting KEEN's continued growth across trail, running, outdoor, and adjacent lifestyle categories.
He highlighted the company's loyal community, strong product portfolio, and significant opportunity to further strengthen its market position.
Building the Brand's Next Chapter
Steven also expressed gratitude to the KEEN leadership team for the opportunity, thanking those involved in the recruitment process for their trust. Based in Portland, he shared his enthusiasm for collaborating with partners and professionals across the outdoor and running industries as he begins the new role.
Looking Ahead
Steven's appointment comes as outdoor brands continue investing in community-driven marketing, authentic storytelling, and product innovation to strengthen consumer engagement. His leadership is expected to support KEEN's ongoing efforts to expand brand visibility and deepen customer connections across North America.
About KEEN Footwear
KEEN Footwear is a family-owned outdoor footwear and apparel company known for designing products focused on comfort, durability, and sustainability. The company serves outdoor enthusiasts globally with footwear and gear spanning hiking, work, lifestyle, and trail activities while maintaining a strong commitment to environmental and social responsibility.