ServiceNow welcomes Sarah Chaseling to APAC Partner Marketing

ServiceNow has welcomed Sarah Chaseling to its APAC Partner Marketing team, adding an experienced partnerships and go-to-market leader to its regional marketing organisation.

Sarah shared the move as a new chapter in her career, highlighting her excitement about joining the team and the opportunities ahead across the APAC region.

Her background spans more than 18 years in partnership roles across the technology and education sectors, with experience in strategic partner programs, joint brand development and initiatives designed to support pipeline growth.

Bringing 18 years of partnership experience

Sarah’s career has centred on the intersection of partnerships, marketing and commercial growth.

She describes her experience as focused on building strategic partner programs, developing joint brands and creating go-to-market strategies that connect commercial priorities with customer and community outcomes.

That background provides a strong foundation for a role focused on partner marketing, where collaboration between technology companies, partners and customers is central to creating market opportunities.

Building stronger partner programs

Partner marketing has become an increasingly important component of enterprise technology go-to-market strategies, particularly as vendors work with broad ecosystems of resellers, service providers, consulting firms and technology partners.

ServiceNow operates a global partner ecosystem spanning sales, services, technology, service providers and other partner categories. Its partner programme includes resources and investments designed to support partner growth, marketing and customer opportunities.

Sarah’s experience in building strategic partner programmes places her within this broader ecosystem-focused approach.

Connecting partnerships with pipeline growth

A key part of Sarah’s professional background has been connecting partnership activity with commercial outcomes.

Her experience includes developing go-to-market strategies designed to support pipeline growth, while also bringing together data-driven decision-making and creative approaches to brand and community engagement.

That combination is increasingly relevant to partner marketing teams, where success involves more than simply creating joint campaigns. The role can also involve aligning partners around market priorities, developing shared propositions and creating programmes that support measurable business outcomes.

Supporting ServiceNow’s APAC ecosystem

ServiceNow has continued to invest in its partner ecosystem across APAC, with regional programmes focused on helping partners develop capabilities, generate opportunities and bring ServiceNow solutions to customers.

The company also provides partner marketing resources designed to help partners execute demand-generation activities, including its Demand Center initiative.

Sarah’s new role places her within this wider ecosystem, connecting her partnership experience with ServiceNow’s regional go-to-market priorities.

A new chapter at ServiceNow

Sarah’s move brings together more than 18 years of partnership experience with a company whose business model is closely connected to a broad technology and services ecosystem.

Her focus on strategic partnerships, joint brands, pipeline growth and creative go-to-market approaches will now be applied within ServiceNow’s APAC Partner Marketing team.

As ServiceNow continues to develop its partner ecosystem and regional growth initiatives, Sarah begins a new chapter focused on helping partners and the wider ecosystem create stronger market opportunities.

About ServiceNow

ServiceNow is an enterprise technology company focused on helping organisations connect AI, data and workflows through its platform. Its global partner ecosystem includes sales, services, technology, service provider and other partner organisations, with ServiceNow providing resources, programmes and co-marketing opportunities to support partner growth.