Procter & Gamble names Mayank Jaiswal Senior Director, P&G India Media and Brand Building Strategy and Operations

Procter & Gamble has named Mayank Jaiswal Senior Director, P&G India Media and Brand Building Strategy and Operations, marking a new stage in his leadership journey with the company.

Mayank shared the move as he takes on the new position, expanding his remit across media strategy, brand building and marketing operations for P&G's India business.

The role brings together media and brand-building responsibilities with the operational side of marketing, placing Mayank within a broader leadership remit across how P&G India connects its brands with consumers.

A Broader Media and Brand Building Role

As Senior Director, P&G India Media and Brand Building Strategy and Operations, Mayank will lead responsibilities spanning media strategy and brand-building operations across the India organisation.

The remit reflects the increasingly connected nature of media, consumer engagement and brand strategy, particularly as brands manage audiences across television, digital platforms, social channels, commerce environments and other consumer touchpoints.

For a business with a broad portfolio of consumer brands, connecting these activities requires both strategic planning and operational coordination.

Connecting Media With Brand Building

Media has become increasingly central to how brands build awareness, consideration and long-term consumer relationships.

Mayank's new role brings media strategy closer to the broader brand-building agenda, creating a leadership remit that connects where brands reach consumers with how they build distinctive and consistent identities.

This connection is particularly relevant as consumer attention continues to fragment across platforms and formats.

Strategy Meets Marketing Operations

The inclusion of Strategy and Operations in Mayank's new remit also places emphasis on how marketing strategies are translated into execution.

Beyond developing media and brand-building plans, effective marketing operations require processes, coordination, measurement and alignment across teams and partners.

The role therefore combines strategic direction with the operational infrastructure required to execute brand-building activity at scale.

The Changing Media Landscape in India

India's media environment continues to evolve as consumers divide their attention across traditional media, streaming platforms, social networks, digital content and commerce-led experiences.

For consumer brands, this creates a need to understand not only where audiences spend their time, but also how different channels work together within a broader brand-building strategy.

Mayank's expanded remit comes within this changing environment, bringing media strategy and brand-building operations together under one leadership role.

Building Brands Through Integrated Execution

P&G manages a portfolio of well-known consumer brands across categories including beauty, grooming, healthcare, fabric and home care.

The scale of that portfolio requires marketing teams to balance global brand principles with local consumer insights and market realities.

Mayank's new role provides a platform to work across those considerations, connecting media planning, brand-building strategy and operational execution within the India market.

A New Chapter at P&G India

Mayank's move into the Senior Director role marks the next stage of his career at Procter & Gamble.

His expanded remit across media, brand building, strategy and operations places him close to the intersection of consumer behaviour, marketing technology and brand growth.

As India's media ecosystem continues to develop, the role will sit within an increasingly complex environment where effective brand building depends on both strategic clarity and strong execution.

About Procter & Gamble

Procter & Gamble is a global consumer goods company with a portfolio spanning categories including beauty, grooming, healthcare, fabric and home care. Its brands include Pampers, Ariel, Tide, Gillette, Head & Shoulders, Pantene, Oral-B and Vicks, among others.