OMD appoints Gylije Veljic as Head of Client Operations

OMD has appointed Gylije Veljic as Head of Client Operations, bringing a new leadership remit focused on how the agency's people, capabilities, technology and AI can work together to evolve client delivery.

Gylije shared the move as a new chapter in her career, highlighting the opportunity to help shape how OMD operates and delivers outcomes for its clients.

The role places client operations at the intersection of people, technology and evolving ways of working, reflecting the increasing role of AI and connected capabilities within modern media organisations.

Bringing people and capabilities together

Client operations sits at the centre of how agencies translate strategy and capabilities into execution.

For a global media agency such as OMD, that can involve coordinating people, specialist expertise, technology platforms, data and processes across complex client engagements.

Gylije's new remit will focus on bringing these elements together as the agency continues to evolve how work gets delivered.

Technology and AI become part of the operating model

AI is increasingly becoming embedded across media planning, activation, analytics and workflow processes.

For agency organisations, the challenge is not simply adopting new technologies, but determining how people and technology should work together to improve the way teams operate and serve clients.

Gylije's mandate reflects this shift, with her role focused on bringing technology and AI together with OMD's people and capabilities rather than treating them as separate components.

Evolving the way agencies work

Gylije described her new role around the opportunity to evolve how OMD works and delivers better outcomes for clients.

That places operating models and client delivery at the centre of the remit.

As media becomes increasingly data-driven and technology-enabled, agencies are reassessing how teams collaborate, how capabilities are organised and how technology can remove friction from complex workflows.

Client operations can provide the connective layer between these areas, helping turn individual capabilities into a more integrated way of working.

Keeping client outcomes at the centre

The ultimate objective of an agency operating model is its ability to support clients.

For OMD, that means connecting its media capabilities and technology infrastructure with the needs of brands operating in increasingly complex markets.

Gylije's new role will focus on this connection, with an emphasis on bringing people, capabilities, technology and AI together to improve how client work is delivered.

Building with a team ready to challenge what is possible

Gylije also highlighted the team she is joining and its willingness to challenge existing ways of working.

That mindset is particularly relevant as agencies navigate rapid changes in AI, automation and marketing technology.

Rather than viewing transformation as a technology project alone, the client operations function can help connect new tools with the people, processes and capabilities required to make them useful in practice.

A new chapter at OMD

Gylije's appointment comes as media agencies continue to adapt to an environment where AI and technology are reshaping how client work is planned, delivered and measured.

Her new role at OMD brings together people, capabilities and technology with a clear focus on client outcomes.

As she begins the next chapter, Gylije will help shape the operating practices that connect OMD's teams and technologies while exploring what comes next for client delivery.

About OMD

OMD is a global media agency network within Omnicom Media Group. The agency provides media planning, buying, data, analytics and marketing services for clients across markets and industries, with a focus on using data, technology and integrated capabilities to support business outcomes.