Farm Focus Appoints Neill Fraser as Head of Marketing

Farm Focus has appointed Neill Fraser as Head of Marketing, adding experienced marketing leadership as the company looks to strengthen its presence across New Zealand and Australia.

In his new role, Neill will be responsible for building and scaling the company's marketing function, supporting brand growth, customer engagement, and market expansion initiatives. His appointment comes as agricultural technology providers continue to invest in digital engagement strategies to meet the evolving needs of farmers and agribusinesses.

Farm Focus has established a long-standing presence in the agricultural sector, helping farmers manage financial and operational aspects of their businesses. As technology adoption across primary industries continues to accelerate, marketing is playing an increasingly important role in connecting producers with solutions that improve productivity, decision-making, and profitability.

Neill's arrival reflects the company's focus on strengthening its market position while expanding awareness of its platform among farming communities across the region. His leadership is expected to support Farm Focus as it continues to engage customers in an increasingly competitive agri-tech landscape.

The appointment also highlights the growing importance of specialized marketing leadership within agricultural technology, where customer education, industry engagement, and digital transformation are becoming key drivers of business growth.

About Farm Focus

Farm Focus is a farm management software provider serving farmers across New Zealand and Australia. The company helps agricultural businesses manage finances, reporting, compliance, and operational performance through digital tools designed specifically for the farming sector.