Andrea Zapata Promoted to Senior Vice President of Agency Partnerships at VideoAmp

VideoAmp has promoted Andrea Zapata to Senior Vice President of Agency Partnerships, expanding her leadership responsibilities as the company continues to strengthen relationships with agencies and advertisers navigating today's evolving media landscape.

The promotion reflects VideoAmp's continued investment in helping brands and agencies leverage advanced audience measurement and advertising intelligence to make more informed media decisions.

Expanding Agency Partnerships

As Senior Vice President of Agency Partnerships, Andrea will lead strategic partnerships with agencies, helping accelerate the adoption of VideoAmp's cross-platform measurement and media optimization solutions.

Her leadership will focus on strengthening collaboration with agency partners while supporting advertisers as they adapt to changing consumer viewing behaviors and measurement requirements.

Bringing Leadership from T-Mobile Advertising Solutions and Warner Bros. Discovery

Before taking on her expanded role at VideoAmp, Andrea held leadership positions at T-Mobile Advertising Solutions, where she led advertising data and measurement partnerships. Earlier, she served at Warner Bros. Discovery, overseeing ad sales research, measurement, and insights, helping advertisers better understand campaign performance across rapidly changing media environments.

Her experience across measurement, research, and advertising partnerships positions her to further strengthen VideoAmp's role in the evolving media ecosystem.

Looking Ahead

As advertisers increasingly seek independent measurement and data-driven planning, Andrea's expanded leadership role will support VideoAmp's continued growth and deepen its partnerships across the advertising industry.

About VideoAmp

VideoAmp is a media measurement and optimization company that helps advertisers, agencies, and media owners improve planning, measurement, and audience targeting through data-driven advertising solutions.