Sonal Mehra Promoted to Senior Managing Director at Accenture Song

Accenture Song has promoted Sonal Mehra to Senior Managing Director, where she will lead Intelligent Experiences for customers, helping organizations redefine how brands connect with people in an increasingly digital and AI-driven world.

Announcing the promotion, Sonal described the milestone as both exciting and humbling, reflecting on a career built at the intersection of human connection, creativity, and emerging technologies. She emphasized that the new role represents an opportunity to further explore how innovative experiences can help brands build stronger, more meaningful relationships with customers.

The promotion comes at a time when businesses across industries are investing heavily in customer experience transformation. As artificial intelligence, automation, and data-driven personalization continue to reshape consumer expectations, organizations are seeking new ways to create seamless and engaging experiences across every touchpoint.

Throughout her career, Sonal has worked closely with clients to navigate complex transformation initiatives, combining strategy, creativity, technology, and operational excellence to drive measurable business outcomes. Her new leadership role reflects both her expertise and Accenture Song's continued focus on helping organizations deliver differentiated customer experiences at scale.

Sharing her gratitude, Sonal acknowledged the mentors and coaches who have helped shape her leadership journey through guidance, candid feedback, and support. She also thanked her colleagues and teams, recognizing the collective effort behind shared successes and the culture of collaboration that has defined her experience.

She further expressed appreciation for the clients who trusted her and her teams with business-critical initiatives, noting that their partnership, collaboration, and willingness to innovate have been instrumental in her professional growth.

As Senior Managing Director, Sonal will continue working with clients and teams to advance intelligent customer experiences that blend creativity, technology, and operational excellence, helping organizations adapt to evolving customer expectations and changing market dynamics.

About Accenture Song:

Accenture Song is the world's largest technology-powered creative group, helping organizations accelerate growth through customer experience, digital transformation, marketing, commerce, design, and technology innovation. It combines creativity, data, AI, and technology to create meaningful business outcomes and customer experiences.