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Honasa Consumer appoints Vipul Maheshwari as Chief Product & Technology Officer
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Honasa Consumer Ltd. has appointed Vipul Maheshwari as Chief Product & Technology Officer, marking the next stage of his six-year journey with the company.
During his tenure, Vipul has worked across analytics, data science and product, focusing on complex business challenges and capabilities that support faster, more informed decision-making. In his new role, he will focus on connecting data, product and engineering to advance the company’s technology capabilities and translate AI opportunities into practical business outcomes.
Announcing the move on LinkedIn, Vipul thanked Honasa’s leadership and teams for their support, specifically acknowledging Varun Alagh and Ghazal Alagh for their trust and confidence.
Moving from insights to intelligent action
A central theme of Vipul’s vision is the growing role of AI in reshaping how businesses operate. He believes the opportunity extends beyond automation and the adoption of new tools to building intelligent workflows and agentic systems that connect processes, reduce complexity and help organisations turn insights into action.
For businesses, this shift could change how teams access information, make decisions and execute work across functions. Rather than treating AI as a standalone capability, organisations can embed intelligence into workflows to improve productivity and support more responsive operations.
At Honasa, the focus is on translating this potential into scalable capabilities that create tangible value for the business and its consumers.
Bringing data, product and engineering together
Vipul’s experience across analytics, data science and product provides a foundation for connecting technical capabilities with business needs. His new remit brings these disciplines together, with an emphasis on developing AI-powered systems that can support organisational agility and more effective problem-solving.
The approach also reflects a broader evolution in technology leadership, where product and technology functions increasingly work together to move from experimentation to practical deployment. Success depends not only on technical implementation, but also on building solutions that integrate with existing processes and deliver measurable outcomes.
For consumer businesses operating across brands, channels and customer touchpoints, this integration can help teams work more efficiently while creating opportunities to improve the consumer experience.
Building future-ready technology capabilities
As AI adoption accelerates, the challenge for organisations is to build systems that are scalable, useful and aligned with business priorities. Maheshwari’s stated focus at Honasa is to develop future-ready technology capabilities that enhance productivity, strengthen agility and allow teams to concentrate on higher-value work.
His appointment places product, data and technology at the centre of this ambition, with a focus on moving beyond insights towards intelligent execution.
About Honasa Consumer Ltd.
Honasa Consumer Ltd. is an Indian consumer company with a portfolio of beauty and personal care brands, including Mamaearth, The Derma Co. and Aqualogica. The company focuses on consumer-centric products across skincare, haircare and related personal care categories.
Source: Vipul Maheshwari’s LinkedIn announcement