Ipsos in Australia appoints Erik Heller as Chief Executive Officer

Ipsos in Australia has appointed Erik Heller as Chief Executive Officer, bringing new leadership to the Australian business as it looks to build on its existing foundations and continue developing its client and market offering.

Erik announced his appointment as he begins a new chapter with Ipsos, highlighting the opportunity to work with the Australian team, partner with clients on important business challenges and contribute to the organisation's next phase of growth and innovation.

Leading Ipsos in Australia

As Chief Executive Officer, Erik will lead Ipsos' Australian business and work with teams across the organisation to support its client relationships, business development and continued evolution.

His mandate includes building on the company's established position in the Australian market while helping clients navigate changing business and consumer environments.

Ipsos in Australia operates across market research and insights, helping organisations understand society, markets and people and use that understanding to inform business decisions.

Building on Strong Foundations

Erik has highlighted the opportunity to build on the foundations already established by the Australian business.

His focus will include working alongside Ipsos Australia's teams and clients to address complex business challenges while supporting the company's broader growth and innovation agenda.

That places client relationships and the practical application of research and insights at the centre of his new role.

Supporting Client Decision-Making

Ipsos positions itself around helping clients navigate complexity, anticipate change and make more confident decisions through research and insights.

The organisation operates across 90 markets with more than 20,000 professionals globally and works with more than 5,000 clients.

For the Australian business, Erik's role will involve translating that global capability into continued value for local clients across areas including market understanding, brand, customer experience, innovation and behavioural insights.

Growth and Innovation in a Changing Market

Erik's appointment comes as the insights industry continues to evolve alongside advances in technology, data and artificial intelligence.

Ipsos has been increasingly focused on combining human intelligence with AI and technology, with the global organisation describing its approach as using technology alongside scientific expertise and human understanding to help clients make better decisions.

That broader shift creates an opportunity for the Australian business to continue developing how it delivers insights while maintaining a focus on research quality and client needs.

A New Chapter for Ipsos Australia

For Erik, joining Ipsos marks the beginning of a new leadership chapter focused on the Australian market.

He has expressed his enthusiasm about working with the local team and contributing to the next phase of the business, with priorities centred on client partnerships, growth and innovation.

His appointment adds new leadership to Ipsos in Australia as the business continues to operate within a rapidly changing research and insights environment.

About Ipsos

Ipsos is a global market research and insights organisation operating across 90 markets with more than 20,000 professionals. The company provides research and insights across areas including brand, advertising, customer experience, innovation, social research, healthcare and behavioural science. Ipsos in Australia is headquartered in North Sydney and serves clients across Australia through a range of research, measurement and insights capabilities.