Walmart Connect appoints Kate Hamill as SVP, Head of U.S. Sales

Walmart Connect has appointed Kate Hamill as Senior Vice President and Head of U.S. Sales, adding senior commercial leadership as the company's commerce media business continues to expand.

Kate brings 15 years of experience in media sales and will lead Walmart Connect's U.S. commercial organisation across sales, partnerships, sales operations and client services.

Her appointment comes as retail and commerce media continue to become increasingly important channels for advertisers looking to connect media investment with consumer behaviour and measurable business outcomes.

Leading Walmart Connect's U.S. Commercial Organisation

In her new role, Kate will oversee Walmart Connect's U.S. commercial organisation, spanning sales, partnerships, sales operations and client services.

The remit places her across the core functions responsible for building advertiser relationships, developing partnerships and supporting the commercial execution of Walmart Connect's offering.

Kate said she is particularly looking forward to working with the company's teams, advertisers and partners as Walmart Connect enters its next phase of growth.

Expanding Commerce Media Opportunities

Kate's move comes as Walmart continues to develop its position in the rapidly evolving commerce media market.

Walmart Connect gives advertisers access to Walmart's consumer ecosystem, connecting advertising with the retailer's first-party data, shopping environments and broader customer journey.

For marketers, the opportunity is increasingly about connecting media exposure with commerce outcomes, from discovery and consideration through to purchase.

Kate's commercial mandate will therefore be closely connected to Walmart Connect's efforts to expand its reach and help more advertisers use the platform to acquire customers and grow their businesses.

Building on 15 Years in Media Sales

Kate brings 15 years of media sales experience to Walmart Connect, giving her a background closely aligned with the company's commercial priorities.

Her experience across media sales has provided exposure to the evolving relationship between advertisers, media platforms and customer data.

At Walmart Connect, that experience will be applied to a business operating at the intersection of retail, advertising, commerce and technology.

The role also gives Kate an opportunity to work across multiple sides of the commercial organisation, from advertiser relationships and partnerships to the operations supporting those relationships.

Advancing Buying and Measurement

A key part of Kate's mandate will be supporting Walmart Connect's continued development of its buying and measurement capabilities.

As commerce media matures, advertisers are increasingly looking for greater visibility into the relationship between media investment and business results.

Walmart Connect has been building capabilities designed to connect Walmart's customer and commerce ecosystem with advertising, measurement and media activation.

Expanding those capabilities can help advertisers move beyond reach and engagement metrics toward a clearer understanding of how media contributes to customer acquisition and growth.

A Connected Commerce Platform

Kate said she was drawn to Walmart Connect by Walmart's commerce media vision, the scale of its retail ecosystem and the opportunity it provides marketers to reach new customers and grow their businesses.

That vision reflects the broader shift taking place across advertising, where retailers are becoming increasingly important media platforms in their own right.

Walmart's combination of consumer reach, commerce data and advertising infrastructure gives Walmart Connect a distinctive position in that market.

Kate's leadership will focus on helping translate that scale into stronger relationships with advertisers and partners while supporting the company's broader commercial growth.

The Next Phase for Walmart Connect

Kate's appointment comes at an important point for Walmart Connect and the wider commerce media industry.

As advertisers look for more connected approaches to media, buying and measurement, Walmart Connect is continuing to build the infrastructure and commercial relationships needed to support that shift.

With Kate leading the U.S. sales organisation, the company gains an experienced media sales leader to help expand its advertiser base, strengthen partnerships and support the next stage of growth.

About Walmart Connect

Walmart Connect is Walmart's retail media business, connecting advertisers with Walmart's customers through advertising opportunities across its digital and physical ecosystem. Its capabilities span media, data, measurement and commerce, helping brands reach consumers and connect advertising activity with shopping outcomes.