Slalom Appoints Sara Abadi as Director of Account Based Marketing

Slalom has appointed Sara Abadi as Director of Account Based Marketing, reinforcing the company's focus on delivering targeted, customer-centric marketing strategies that align closely with evolving buyer expectations.

The appointment comes as organizations continue to invest in account-based marketing (ABM) to navigate increasingly complex buying journeys, improve customer engagement, and strengthen collaboration between marketing and sales teams. As buying committees grow larger and decision-making processes become more intricate, ABM has emerged as a critical driver of business growth across industries.

Sara joins Slalom with a passion for solving complex marketing challenges and building programs that connect people, data, and business outcomes. Throughout her career, she has developed expertise in navigating sophisticated buying environments, leveraging data-driven insights, and creating marketing initiatives designed to drive meaningful customer engagement.

In sharing the news, Sara highlighted her enthusiasm for tackling complex buying journeys, uncovering opportunities within disconnected data, and building strategies from the ground up. She also expressed excitement about joining a team that shares her commitment to solving challenging business problems through collaboration and innovation.

As Director of Account Based Marketing, Sara will be responsible for advancing Slalom's ABM strategy, helping strengthen customer relationships, improve marketing effectiveness, and support business growth through highly targeted engagement initiatives. Her role will also focus on aligning marketing efforts with broader organizational objectives and customer needs.

The appointment reflects a broader trend across the consulting and professional services industry, where organizations are increasingly prioritizing personalized engagement strategies and data-driven decision-making to better serve clients and accelerate growth.

With her experience in developing customer-focused marketing programs and navigating complex purchasing environments, Sara is well-positioned to help Slalom expand its account-based marketing capabilities and deepen relationships with key customers.

About Slalom

Slalom is a global business and technology consulting company that helps organizations solve complex challenges through strategy, technology, and business transformation services. The company partners with clients across industries to drive innovation, improve customer experiences, and accelerate growth through a people-first approach to consulting.