pay.com.au promotes David Walsh to Chief Marketing Officer

pay.com.au has promoted David Walsh to Chief Marketing Officer, expanding his leadership role as the Australian B2B payments and rewards platform continues to grow.

David has been with pay.com.au since 2019 and has played a central role across digital, customer experience and marketing. The company's current leadership profile identifies him as Head of Digital, CX & Marketing, with responsibility spanning digital capability, customer engagement and growth initiatives.

His move into the CMO role marks another step in a journey that has seen him work alongside the company's leadership as pay.com.au developed from an early-stage idea into a growing payments platform.

From Digital and CX to Marketing Leadership

David's previous remit brought together digital, customer experience and marketing, giving him a broad view of how technology, customer behaviour and brand engagement connect.

Since joining pay.com.au, he has helped strengthen the company's digital capabilities across acquisition, onboarding, automation and retention. His earlier experience includes leading Product & Marketing at Points Hacks and senior product roles at iSelect.

That combination of product, digital and marketing experience now moves into a broader CMO mandate.

Building a Growing B2B Payments Brand

pay.com.au has built its proposition around helping Australian businesses make everyday payments while earning rewards. The company says it has helped more than 100,000 businesses process billions in payments since launching in 2021.

The business has also continued to expand its technology and customer experience capabilities. Its work with Salesforce, for example, has brought together payment and engagement data to support more personalised customer experiences and greater automation.

For David, the expanded marketing leadership role comes against that broader backdrop of product, technology and customer growth.

Connecting Marketing With Customer Experience

David's work at pay.com.au has extended beyond traditional marketing. His remit has included digital experience, customer engagement and the use of data to improve how customers interact with the platform.

The company has also explored AI as part of its marketing and customer experience strategy. Salesforce has highlighted pay.com.au's use of Data 360 and Agentforce to support customer engagement, while David has spoken about using generative AI to extend content production and create more personalised experiences.

That experience gives David a strong foundation as he takes on the CMO position.

A Long-Term Chapter at pay.com.au

David's promotion also reflects the evolution of his role within the company. Rather than joining from outside, he has been part of pay.com.au's growth story since its earlier years.

His own announcement reflects that connection, describing the experience of watching a business grow from an idea into something special.

The move therefore represents both a broader leadership mandate and a continuation of David's work in helping shape the company's digital presence, customer experience and marketing strategy.

Looking Ahead

As pay.com.au continues to build its position in B2B payments and rewards, marketing will play an increasingly important role in connecting the company's technology, product proposition and customer experience.

David's progression to Chief Marketing Officer brings together those areas with the experience he has developed inside the business over several years.

His next chapter will see him take that experience into a broader marketing leadership role as pay.com.au continues to scale.

About pay.com.au

pay.com.au is an Australian B2B payments and rewards platform that enables businesses to make everyday payments while earning PayRewards points. The platform supports payments across areas including payroll, superannuation and business expenses, with rewards that can be redeemed or transferred through partner programmes.