CXO MovesLeadership & Strategy

OneSpan Appoints Susanne Gurman-Karp as Global Vice President of Marketing

By Ash Kate
OneSpan Appoints Susanne Gurman-Karp as Global Vice President of Marketing

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OneSpan has appointed Susanne Gurman-Karp as Global Vice President of Marketing, bringing an experienced marketing leader to the company as it continues to expand its position in digital identity, fraud prevention, and secure transaction technologies.

The appointment comes at a time when organizations across industries are accelerating digital transformation initiatives while facing increasing pressure to balance security, trust, and customer experience. As businesses digitize critical interactions such as authentication, transaction approvals, agreement signing, and fraud prevention, marketing leaders are playing a larger role in helping organizations communicate value in complex technology markets.

Susanne joins OneSpan with extensive experience across cybersecurity, identity management, governance, risk, and compliance. Throughout her career, she has worked alongside executive teams to develop growth strategies, build high-performing marketing organizations, and strengthen market positioning in highly competitive technology sectors.

In announcing the move, Susanne noted that her decision to take on the top marketing role was driven by the opportunity to create meaningful impact. She highlighted OneSpan's position at the intersection of trust, security, and customer experience, emphasizing the importance of protecting critical digital interactions without compromising usability.

She also pointed to the leadership team and company culture as key factors in her decision, citing a shared commitment to customer focus, accountability, collaboration, and long-term growth. Susanne additionally recognized the role of the company's talent acquisition team in creating a positive onboarding experience.

As Global Vice President of Marketing, Susanne will lead OneSpan's worldwide marketing organization, overseeing brand strategy, demand generation, product marketing, communications, and customer engagement initiatives. Her focus will be on strengthening market awareness, supporting business growth, and helping customers better understand the challenges and opportunities associated with securing digital interactions.

The appointment reflects a broader trend across the cybersecurity and digital trust sectors, where companies are increasingly investing in senior marketing leadership to navigate complex buying environments and communicate the business value of security technologies. As cyber threats continue to evolve, organizations are seeking trusted partners that can combine strong security capabilities with seamless customer experiences.

With her background spanning cybersecurity, identity, risk, and compliance markets, Susanne is well-positioned to help OneSpan strengthen its market presence and support the company's next phase of growth.

About OneSpan

OneSpan is a digital agreements and security technology company that helps organizations secure, approve, and manage digital transactions and customer interactions. Its solutions support identity verification, fraud prevention, electronic signatures, authentication, and digital agreement workflows, enabling businesses to deliver trusted and secure digital experiences.