Laura Cruceru Joins Salesforce as Global Digital Strategy Senior Lead

Salesforce has appointed Laura Cruceru as Global Digital Strategy Senior Lead, adding experienced strategic leadership to its global digital organization as the company continues to expand its focus on customer experience and AI-powered innovation.

In her new role, Laura will contribute to shaping and executing digital strategies designed to help translate business objectives into measurable outcomes. Her responsibilities are expected to include aligning digital initiatives with customer engagement goals, supporting transformation programs, and helping organizations leverage emerging technologies to improve performance and customer experiences.

The appointment comes at a time when enterprises are increasingly investing in digital strategy capabilities to navigate rapidly evolving customer expectations and the growing influence of artificial intelligence across business functions. Organizations are placing greater emphasis on connecting technology investments with tangible business value, making strategic digital leadership an increasingly important component of long-term growth.

Laura joins Salesforce with experience across digital transformation, strategy, and customer-centric initiatives. Her background positions her to support the company's efforts to help customers navigate complex digital environments while maximizing the value of technology-driven innovation.

For Salesforce, the addition of Laura strengthens a leadership team focused on helping organizations modernize customer engagement, streamline operations, and unlock new opportunities through data and AI. Her appointment reflects the company's continued investment in talent capable of driving strategic outcomes in an increasingly digital-first business landscape.

As Salesforce advances its vision for the future of customer experience, leaders with expertise in digital strategy and transformation are expected to play a key role in connecting innovation with business impact across global markets.

About Salesforce

Salesforce is a cloud-based software company specializing in customer relationship management (CRM), digital engagement, analytics, and artificial intelligence solutions. The company helps organizations connect with customers, improve operational efficiency, and drive growth through an integrated platform that spans sales, service, marketing, commerce, and AI-powered applications. Serving businesses worldwide, Salesforce remains one of the leading providers of enterprise cloud technology.