Jacob Shamis Joins Selectio AI as Co-Founder

Selectio AI has officially launched under the leadership of Jacob Shamis, introducing a new approach focused on helping law firms improve visibility across AI-driven search and recommendation platforms.

The company was founded around the idea that the way clients discover legal services is rapidly changing, with users increasingly turning to AI platforms such as ChatGPT, Perplexity, and Gemini for recommendations instead of relying solely on traditional search engines.

According to Jacob, many law firms remain difficult to discover through AI-generated responses because their digital marketing strategies were originally built around traditional SEO and search engine visibility models.

Selectio AI aims to help bridge what the company describes as the “AI visibility gap” by developing technology-backed strategies designed to improve how legal providers appear within AI-powered discovery and recommendation systems.

The launch reflects a broader shift taking place across digital marketing and search behavior as generative AI platforms increasingly influence how users discover businesses, services, and professional expertise online.

As AI-generated search experiences continue evolving, industries such as legal services are beginning to rethink digital visibility strategies beyond traditional search optimization and paid acquisition channels.

The company’s focus on AI-native discoverability highlights the growing emergence of answer engine optimization and AI visibility as a new category within digital marketing and business growth strategy.

 

About Selectio AI:

Selectio AI is a technology-driven platform focused on helping law firms improve discoverability and visibility across AI-powered search, recommendation, and conversational platforms.

 

About Jacob Shamis:

Jacob Shamis is a marketing and business strategist focused on AI-driven discoverability, digital growth, and technology-enabled marketing solutions within professional services industries.