Hive Science Names Charlotte Blank as First Chief Marketing Officer to Expand Its Market Presence

Hive Science has appointed Charlotte Blank as its first Chief Marketing Officer, bringing a senior marketing executive with a background in behavioral science, consumer psychology and brand transformation into the company's leadership team.

The appointment comes as Hive Science looks to expand its market presence and introduce its decision psychology intelligence platform to a broader audience. The company combines social psychology, proprietary data and artificial intelligence to help organisations understand the psychological factors influencing customer decisions and apply those insights across marketing, product and business strategy.

Charlotte joins Hive Science following her tenure at Jaguar Land Rover North America, where she served as Chief Marketing Officer, USA, before taking on brand leadership responsibilities for Defender and Discovery in North America. Her experience working at the intersection of consumer psychology, data and brand building aligns closely with the company's science-led approach to understanding purchasing behaviour.

From consumer psychology to marketing leadership

Charlotte's career has consistently connected the study of human behaviour with its practical application in business and marketing.

Before joining Jaguar Land Rover in 2022, she spent approximately six and a half years at Maritz, where she served as Chief Behavioral Officer. In that role, she worked on applying behavioural science to reward, recognition and incentive programmes for automotive manufacturers and retailers.

Her earlier experience includes marketing and brand roles at General Motors, where she worked across consumer marketing initiatives, as well as product innovation at Turner Broadcasting. These experiences gave her exposure to consumer research, brand strategy and the role of psychology in shaping engagement and purchasing decisions.

At Jaguar Land Rover North America, Charlotte initially joined as Director of Transformation and Analytics in February 2022. She established a centre of excellence overseeing organisational transformation, customer relationship management, market research and data analytics.

In October 2022, she moved into the role of Chief Marketing Officer, USA, overseeing the company's US marketing strategy and operations across its luxury automotive brands. In March 2026, she transitioned to Brand Director for Defender and Discovery in North America, before leaving the automaker in April.

Charlotte holds a bachelor's degree in Neuroscience and Behavioral Biology from Emory University and an MBA from Harvard Business School. Her academic background has been a consistent influence on her approach to marketing, which she has described as being a marketer by way of psychology.

A previous client relationship with Hive Science

Charlotte's move to Hive Science also builds on an existing relationship between the company and Jaguar Land Rover.

JLR was among Hive Science's early clients, using its technology to examine the psychological motivations behind consumer interest in the Land Rover Defender. The work explored the deeper emotional and behavioural factors influencing purchase consideration, beyond the features consumers typically identify in conventional research.

According to MediaPost, the resulting campaign received two 2025 ARF David Ogilvy Awards and was associated with a 24% increase in Defender sales over six months.

The case illustrates the role of decision psychology in helping brands move beyond surface-level consumer preferences to understand the motivations that influence actual purchasing behaviour.

For Charlotte, the experience offered a direct view of how Hive Science's approach could translate into measurable marketing outcomes, creating a connection between her previous work and her new leadership role.

Hive Science takes decision psychology beyond traditional research

Founded by Julie O'Brien and Steve Fogle, Hive Science positions itself as a decision psychology intelligence platform that combines behavioural science, social psychology, proprietary datasets and AI and machine learning.

The platform maps more than 300 psychological mechanisms that influence how people make decisions. These include cognitive patterns, self-regulation, cultural dynamics, implicit goals and other factors that can shape how consumers respond to products, brands and marketing messages.

The company's approach is designed to help organisations understand not only who their customers are or what they have purchased, but also the underlying psychological reasons behind those choices.

Hive Science applies these insights across marketing and creative development, audience segmentation, product innovation, market research and business strategy. Its platform is built on more than a decade of research and development, millions of proprietary data points and extensive real-world testing.

The company says its technology is being used by six Fortune 100 companies, alongside brands across sectors including automotive, healthcare, financial services, consumer packaged goods and retail.

Building broader market visibility

Charlotte's appointment comes at a point when Hive Science is looking to take its capabilities to a wider market.

In an interview with MediaPost, Charlotte described the company's next phase as an opportunity to communicate its work more publicly and expand its reach beyond its existing client base.

Her background across automotive, consumer marketing and behavioural science brings experience in translating complex consumer insights into brand strategy and market-facing initiatives.

As organisations look for more precise ways to understand customer behaviour and improve marketing effectiveness, Hive Science is seeking to establish decision psychology as a more central part of how businesses approach growth, innovation and customer engagement.

Charlotte's appointment brings together her experience in applying behavioural science within major brands and Hive Science's technology-led approach to understanding human decision-making. The role places her at the centre of the company's next stage of market development.

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About Hive Science

Hive Science is a decision psychology intelligence company that combines social psychology, behavioural science, proprietary data and artificial intelligence to help organisations understand the psychological mechanisms behind consumer decisions. Its platform maps more than 300 predictive psychological mechanisms and supports applications across marketing, audience intelligence, product development, innovation and business strategy. The company was co-founded by Julie O'Brien and Steve Fogle.

Source: Charlotte Charlotte LinkedIn Announcement