Gina Inks Elevated to Director of Marketing, US at Hotwire Global

Hotwire Global has elevated Gina Inks to Director of Marketing, US, expanding her leadership responsibilities across both Hotwire Global and ROI·DNA.

Sharing the news on LinkedIn, Gina reflected on her six-year journey with the organization, which began during the early months of the pandemic. She described the promotion as an opportunity to continue building on the marketing foundation established at ROI·DNA while bringing together the strengths of both brands to support future growth.

Leading Marketing Across Two Brands

As Director of Marketing, US, Gina will oversee marketing strategy for both Hotwire Global and ROI·DNA, leading initiatives across demand generation, brand marketing, partnerships, thought leadership, events, AI initiatives, and go-to-market execution.

Her expanded role is focused on strengthening the market presence of both brands while aligning marketing programs to support business growth across the United States.

The appointment reflects Hotwire Global's continued investment in integrated marketing leadership following the successful expansion of its global business.

A Journey of Growth

Gina joined ROI·DNA six years ago and has progressed through multiple leadership roles, including Account Manager, Team Account Director, and marketing leadership positions. During that time, she has contributed to the company's growth through a period that included global expansion, new service capabilities, and the integration of ROI·DNA into Hotwire Global.

Reflecting on the milestone, she credited colleagues, mentors, and leadership for supporting her professional development and creating opportunities to take on increasingly strategic responsibilities.

Looking Ahead

As B2B agencies continue expanding their capabilities across digital marketing, AI, and integrated communications, unified marketing leadership has become increasingly important.

With Gina stepping into the role of Director of Marketing, US, Hotwire Global is further strengthening its marketing organization while continuing to grow both the Hotwire Global and ROI·DNA brands.

About Hotwire Global

Hotwire Global is a global communications and marketing consultancy that helps technology and innovation-driven brands build reputation, accelerate growth, and engage audiences through integrated marketing, communications, digital strategy, and public relations services. The company operates across North America, Europe, and APAC, serving enterprise and high-growth organizations.