Emburse appoints Brad Rosenfeld as Chief Marketing Officer

Emburse has appointed Brad Rosenfeld as Chief Marketing Officer, adding senior marketing leadership as the company continues to build its brand and expand its presence in the financial technology market.

Brad brings more than 20 years of experience across B2B SaaS and fintech, with a background spanning marketing, growth, strategy, brand development and customer-focused commercial initiatives. Prior to joining Emburse, he served as Chief Marketing Officer and Chief Strategy Officer at Biz2Credit and Biz2X.

His appointment comes as Emburse continues to evolve its marketing strategy and strengthen connections with customers, partners and the broader marketplace.

Leading Marketing Strategy at Emburse

As Chief Marketing Officer, Brad will help shape Emburse's marketing strategy as the company continues to grow its brand and business.

His remit includes translating market and customer insights into opportunities that can support growth, while strengthening how Emburse communicates its value to businesses managing increasingly complex financial operations.

Emburse describes its platform as an AI-powered solution spanning expense management, accounts payable, procurement, payments and card workflows, giving the marketing organisation a broad product and customer story to communicate across the market.

Bringing B2B SaaS and Fintech Experience

Brad's career has focused on helping technology businesses turn marketing into a growth engine.

At Biz2Credit and Biz2X, he held senior marketing and strategy responsibilities across embedded finance, lending and AI-powered financial technology. His experience includes building brands, supporting global expansion and helping technology businesses position themselves for growth.

That combination of marketing and strategy experience gives Brad a background closely aligned with Emburse's position at the intersection of enterprise software and financial operations.

Connecting Brand With Growth

For B2B technology companies, marketing increasingly sits at the intersection of brand, customer intelligence and revenue growth.

Brad's appointment reflects that broader role. His focus will include evolving Emburse's marketing strategy while deepening relationships with customers and partners and strengthening the company's position in the market.

The company currently serves more than 12 million professionals across more than 20,000 organisations in 180 countries, according to its LinkedIn company profile.

That scale creates a significant opportunity to connect Emburse's technology capabilities with the changing needs of finance teams and business leaders.

Building the Emburse Brand

Emburse has been expanding its positioning around AI-powered spend management and greater financial visibility.

The company's platform brings together travel and expense, accounts payable, procurement, payments and card workflows, with AI, analytics and automation built into its offering.

For Brad, the opportunity is to help translate that breadth into a clearer market narrative while ensuring the company's brand continues to reflect the needs of modern finance organisations.

A New Chapter for Marketing Leadership

In welcoming Brad, Emburse leadership highlighted his experience building brands, accelerating growth and turning customer and market insights into business opportunities.

Brad's move adds another experienced B2B technology marketer to the company's leadership team as Emburse enters its next phase of growth.

With financial technology continuing to evolve through AI, automation and increasingly connected workflows, his experience across SaaS and fintech positions him to help Emburse navigate the next stage of its marketing and commercial story.

About Emburse

Emburse is a financial technology company focused on helping organisations manage business spend and financial operations. Its platform spans expense management, accounts payable, procurement, payments and card workflows, with AI, automation, analytics and integrations designed to improve visibility and control for finance teams. Emburse says its solutions are used by more than 20,000 organisations across 180 countries.