Dentsu appoints Danica Bellchambers as Chief Data and Technology Officer ANZ

Dentsu has appointed Danica Bellchambers as Chief Data and Technology Officer for its Australia and New Zealand operations, creating a leadership role focused on integrating data, technology, and artificial intelligence across the business.

The position has been designed as a horizontal function across Dentsu’s media, creative, and experience practices, with the mandate to unify existing capabilities and strengthen how data-led decision-making is embedded in client work.

Bellchambers joins Dentsu from Nine Entertainment, where she led AI product strategy, overseeing the development of AI-driven solutions across content, audience, and commercial applications. Her earlier experience includes senior roles at Clemenger BBDO, where she worked on embedding analytics and data science into marketing and creative programs.

At Dentsu ANZ, she is expected to join the executive leadership team and focus on aligning data infrastructure, technology platforms, and AI capabilities into a more cohesive operating model. The role reflects a growing industry shift toward centralised leadership for data and AI functions, rather than fragmented capability ownership across agencies.

The appointment comes as marketing services groups accelerate investment in AI and data integration. For networks like Dentsu, the challenge is increasingly about scaling consistency across markets while ensuring local relevance and faster execution.

Bellchambers’ mandate highlights this transition, where data and technology are no longer support functions but core drivers of creative, media, and customer experience strategy.