Branden Goodman Joins Liquid I.V. as Chief Digital Officer

Liquid I.V. has appointed Branden Goodman as Chief Digital Officer, adding a senior digital leader as the consumer health and wellness brand continues building its digital, commerce and customer engagement capabilities.

Branden shared the move on LinkedIn, describing the opportunity as a chance to bring together the media, commerce and creative capabilities he has developed throughout the past decade under one brand.

Bringing Media, Commerce and Creative Together

As Chief Digital Officer, Branden will focus on bringing together digital, media, commerce and creative capabilities to support Liquid I.V.'s continued growth.

His experience across these areas gives him a broad perspective on how consumer brands can connect brand building with digital experiences, commerce and customer engagement.

The role comes as Liquid I.V. continues to build on its momentum as a fast-growing consumer brand within the health and wellness category.

Building on Experience at Unilever

Before joining Liquid I.V., Branden spent time at Unilever, where he developed experience working across large-scale consumer brands and digital capabilities.

He credited Kathleen Dunlop, Gary Wade and the broader Unilever team for the support and experiences that helped shape his career and lead to his latest move.

His transition to Liquid I.V. brings that large-scale consumer and digital experience into a faster-moving brand environment.

Looking Ahead

Branden's appointment reflects the growing importance of integrated digital, commerce and media capabilities for consumer brands.

At Liquid I.V., he will have the opportunity to bring these disciplines together under one leadership mandate while working with a team focused on scaling the brand and deepening its connection with consumers.

For Branden, the move marks a new chapter that brings together much of the experience he has built across media, commerce and creative into a single digital leadership role.

About Liquid I.V.

Liquid I.V. is a consumer health and wellness brand known for its hydration products, including electrolyte drink mixes. The company has built a strong direct-to-consumer and retail presence and continues to expand its product portfolio and global reach.