CXO MovesLeadership & Strategy
Varun Thamba Promoted to Global Vice President & Head of AI Go-To-Market at SAP
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Varun Thamba has been promoted to the role of Global Vice President & Head of AI Go-To-Market at SAP, marking a significant leadership move as the company continues expanding its enterprise AI and Business AI initiatives globally.
The announcement follows an impactful two-year tenure leading SAP Business AI across the APAC region, where Varun and his team helped scale the business from zero to a multi-million euro operation while positioning APAC as a flagship region for several SAP AI offerings.
Reflecting on the journey, Varun described the phase as “nothing short of pure magic,” while acknowledging the contribution of the broader APAC AI team and SAP leadership.
In his new role, Varun will lead the global go-to-market strategy for SAP’s AI suite, working across product management, engineering, marketing, sales, pricing strategy, and enterprise AI adoption initiatives.
His responsibilities will include driving global sales plays, AI consumption campaigns, sovereign AI initiatives, and enabling enterprises to transition toward agentic and autonomous business operations powered by SAP’s Business AI platform.
One statement from his announcement particularly captures the scale of SAP’s AI ambitions:
“From enabling Agentic autonomous enterprises to making the Business AI platform the workbench of choice for AI innovation in enterprises.”
Varun will continue operating from the APAC region while collaborating closely with SAP’s global leadership teams to accelerate AI innovation and enterprise transformation worldwide.
The appointment comes at a time when enterprise technology companies are rapidly expanding investments in AI-driven business operations, automation, and governed AI ecosystems.
About SAP:
SAP is a global enterprise software company focused on ERP, cloud applications, AI, business transformation, and enterprise technology solutions. The company is actively expanding its Business AI and autonomous enterprise capabilities across global markets.