CXO MovesLeadership & Strategy
Zenab Abbas Appointed Marketing Director at Emerson for MEA Region
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Zenab Abbas has been appointed as Marketing Director at Emerson in Dubai, United Arab Emirates, where she is leading the company’s transition toward an omnichannel, data-driven marketing strategy across the Middle East and Africa region.
In her new leadership role, Zenab is focused on precision targeting, account-based marketing, segmented messaging, sales funnel optimization, and building a marketing intelligence framework designed to support go-to-market strategies, pipeline acceleration, and long-term business growth across industrial and technology sectors.
Before joining Emerson, Zenab worked independently as a Marketing Consultant, supporting critical infrastructure organizations, technology firms, and startups with GTM planning, channel engagement, and scalable growth-focused marketing initiatives.
She also spent more than five years at Vertiv, holding several regional and global marketing leadership positions including Senior Marketing Manager Middle East & Africa, Global Strategic Alliance Marketing, EMEA Strategic Alliance Marketing, and Marketing Manager for the Middle East & Africa region. During her tenure, she contributed to alliance marketing, channel growth, demand generation, and strategic partnership initiatives across multiple markets.
Earlier in her career, Zenab held marketing and executive support roles at Emerson Network Power and Arqaam Capital, gaining extensive experience in B2B marketing, lead generation, regional brand development, events, PR, strategic alliances, and channel marketing throughout the MEA landscape.
Her appointment reflects Emerson’s continued focus on strengthening customer engagement and expanding data-led marketing capabilities as industrial and technology sectors increasingly adopt digital-first go-to-market models.
About Emerson:
Emerson is a global technology and software company that provides automation solutions, industrial software, and engineering technologies for customers across energy, manufacturing, life sciences, and infrastructure industries. The company focuses on helping organizations improve operational efficiency, sustainability, and digital transformation outcomes.