Xiaofei Zhang Returns to ActiveCampaign as VP of Strategic Partnerships

Xiaofei Zhang has returned to ActiveCampaign in an expanded role as Vice President of Strategic Partnerships, marking an important milestone in her professional journey and reinforcing the company's focus on ecosystem growth and strategic collaboration.

Announcing her return, Xiaofei shared her excitement about rejoining the organization and taking on broader responsibilities within the partnerships function. She described the opportunity as especially meaningful, reflecting on her journey as an immigrant, a woman, and a new mother while expressing gratitude to the family members, mentors, leaders, teammates, and partners who have supported her growth.

In her expanded role, Xiaofei will lead strategic partnership initiatives designed to strengthen ActiveCampaign's ecosystem, foster innovation, and create greater value for customers through collaboration with technology partners, agencies, and business stakeholders.

Her return comes at a time when partnerships have become increasingly critical to growth and innovation across the SaaS and marketing technology sectors. Organizations are placing greater emphasis on interconnected ecosystems that enable seamless customer experiences, expanded platform capabilities, and accelerated business outcomes.

ActiveCampaign has built a strong reputation as a customer experience automation platform, helping businesses create personalized customer journeys through marketing automation, CRM, and AI-powered engagement solutions. Strategic partnerships play a vital role in extending the platform's capabilities and supporting customers as they navigate evolving digital engagement requirements.

Xiaofei expressed enthusiasm about returning to what she described as the challenging and rewarding work of building products, experiences, and outcomes alongside her team and partner community. Her leadership experience and deep understanding of partnership ecosystems position her well to help drive the company's next phase of growth and innovation.

As ActiveCampaign continues to expand its global footprint and strengthen its partner network, Xiaofei's appointment underscores the company's commitment to collaboration as a key driver of long-term success.

About ActiveCampaign

ActiveCampaign is a leading customer experience automation platform that helps businesses create meaningful customer relationships through marketing automation, email marketing, CRM, and AI-powered engagement solutions. Serving customers worldwide, the company enables organizations to automate personalized experiences that drive growth, loyalty, and business success.