CXO MovesLeadership & Strategy
WPP Media Appoints Mariam Khan as Strategy Lead
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WPP Media has appointed Mariam Khan as Strategy Lead, further strengthening its strategic planning capabilities as brands increasingly seek data-driven marketing strategies and integrated media solutions.
The appointment follows Mariam's four-year tenure at dentsu X, where she contributed to strategic initiatives across a range of client engagements.
Embarking on a New Chapter
Announcing the move on LinkedIn, Mariam shared her excitement about joining WPP Media and described the opportunity as the beginning of an exciting new chapter in her career.
Reflecting on her time at dentsu X, she expressed gratitude for the experiences and relationships built over the past four years, noting that the period would remain a memorable part of her professional journey.
With a touch of humor, Mariam also hinted at the brands she will now be supporting, referencing Eurostar and Danone as she begins her new role.
Strengthening Strategic Planning
As Strategy Lead, Mariam will help develop strategic marketing and media solutions for clients, working closely with cross-functional teams to deliver insights-driven campaigns that support business growth.
Her appointment reinforces WPP Media's commitment to combining data, creativity, and strategic thinking to help brands navigate evolving consumer behavior and an increasingly dynamic media landscape.
Looking Ahead
Mariam joins WPP Media at a time when strategic planning continues to play a central role in helping organizations maximize marketing effectiveness across digital and traditional channels.
Her experience in media strategy and client partnerships positions her to contribute to the agency's continued growth while delivering measurable outcomes for global brands.
About WPP Media
WPP Media is WPP's global media organization, bringing together media strategy, planning, buying, data, technology, and analytics capabilities to help brands deliver integrated marketing experiences and drive business growth across international markets.