CXO MovesLeadership & Strategy
Visa Promotes Sasha El Jurdi to Director of Marketing for CEMEA
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Visa has promoted Sasha El Jurdi to Director of Marketing for Central and Eastern Europe, Middle East, and Africa (CEMEA), expanding her leadership responsibilities across one of the company's most strategically important regions.
The promotion reflects Visa's continued investment in regional marketing leadership as digital payments, financial innovation, and customer engagement continue to transform the global payments landscape.
Stepping Into a Regional Leadership Role
Announcing the promotion on LinkedIn, Sasha shared her excitement about taking on the new position and expressed her gratitude for the trust placed in her.
She also highlighted her enthusiasm for working alongside her team as they continue building on Visa's strong presence across the CEMEA region.
Driving Marketing Across a Dynamic Payments Landscape
As Director of Marketing for CEMEA, Sasha will help lead regional marketing strategy, supporting Visa's efforts to strengthen customer engagement, deepen partner relationships, and accelerate growth across diverse markets.
The role comes at a time when financial institutions, merchants, and consumers are increasingly embracing digital payments, embedded finance, AI-powered customer experiences, and innovative commerce solutions.
Regional marketing leaders play a critical role in translating global strategy into locally relevant campaigns that drive adoption, strengthen brand trust, and support business growth.
Looking Ahead
Sasha's promotion underscores Visa's continued focus on developing leadership talent while expanding its marketing capabilities across the CEMEA region.
As digital commerce continues to evolve, she will help shape initiatives that connect consumers, businesses, financial institutions, and partners through innovative payment experiences.
About Visa
Visa is a global leader in digital payments, connecting consumers, businesses, financial institutions, and governments through one of the world's largest payment networks. The company enables secure, reliable, and innovative payment experiences while supporting digital commerce across more than 200 countries and territories.