Veeam Appoints Mika Yamamoto as Chief Marketing and Customer AI Officer

Veeam has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer, expanding its executive leadership as the company helps organizations address one of the defining enterprise challenges of the agentic AI era: building trust in data.

Introducing Mika in a leadership interview, Veeam highlighted her extensive experience across some of the technology industry's most influential organizations, including Gartner, Microsoft, SAP, Adobe, Amazon, and F5.

Putting Trusted Data at the Center of AI

Speaking about her decision to join Veeam, Mika said the company's unwavering customer-first culture was a key factor.

She emphasized that while organizations are rapidly investing in AI, many continue to face significant challenges around data quality, governance, and trust. According to research cited by Veeam, although AI adoption continues to accelerate, many enterprises remain unprepared because the data powering their AI initiatives is not yet fully trusted.

For Mika, helping organizations understand, secure, manage, and recover their data is fundamental to enabling successful AI adoption.

Defining the Role of Customer AI Officer

As Chief Marketing and Customer AI Officer, Yamamoto will oversee not only Veeam's global marketing strategy but also the company's customer AI initiatives, ensuring artificial intelligence enhances every stage of the customer journey.

She explained that AI should enable organizations to deliver more relevant, personalized, and informed customer experiences while preserving the human interactions that build long-term trust. Her role will focus on designing AI-enabled customer engagement models that seamlessly integrate automation with human expertise across every customer touchpoint.

Leadership Shaped by Innovation and Empathy

Reflecting on her leadership philosophy, Mika noted that every major technology shift ultimately succeeds because people choose to trust and adopt it.

Drawing on leadership roles across Gartner, Microsoft, SAP, Adobe, Amazon, and F5, she emphasized that empathy, customer understanding, and data-driven decision-making remain essential regardless of how quickly technology evolves.

She also shared a more personal perspective, revealing that despite frequently speaking at global events, she considers herself an introvert who values focused conversations and intentional reflection.

Looking Ahead

As she begins her journey at Veeam, Mika is prioritizing listening and learning from customers, partners, employees, and the broader technology community.

She encouraged organizations to share their perspectives on AI adoption, data security, and trust as Veeam continues building solutions designed to help enterprises confidently embrace the next generation of AI-powered innovation.

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About Veeam

Veeam is a global leader in data resilience, helping organizations protect, recover, and unlock the value of their data across cloud, virtual, physical, SaaS, and Kubernetes environments. Its solutions enable enterprises to ensure business continuity while supporting secure, trusted, and AI-ready data strategies.