CXO MovesLeadership & Strategy
Utiq Appoints Will Harmer as Chief Executive Officer
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Utiq has appointed Will Harmer as Chief Executive Officer, promoting one of the company's founding leaders to oversee its next chapter of growth as demand increases for privacy-first digital identity solutions across Europe.
Having been part of Utiq since its inception, Will has played a central role in shaping the company's vision of delivering a telco-powered identity solution built on user control, transparency, and the responsible use of data.
Leading the Next Phase of Utiq's Growth
Announcing his appointment on LinkedIn, Will described becoming CEO as a significant personal milestone, reflecting on the company's journey from its earliest days to becoming a trusted player in digital identity.
He emphasized that Utiq's mission remains unchanged: building digital identity infrastructure that gives consumers greater transparency and control over their data while enabling more trusted digital experiences.
As CEO, Will will lead the company's strategy as it continues expanding its privacy-first identity platform for advertisers, publishers, telecommunications providers, and consumers across Europe.
Building Trusted Digital Advertising Infrastructure
Will believes the digital advertising industry is entering a period of significant transformation, with increasing emphasis on privacy, consumer trust, and transparent data practices.
He noted that Europe has an opportunity to build trusted digital infrastructure that balances effective advertising with responsible data usage. According to Will, Utiq is uniquely positioned to lead this shift through its combination of scale, telecommunications partnerships, and privacy-focused technology.
As regulators, businesses, and consumers continue demanding greater transparency in digital advertising, trusted identity solutions are becoming increasingly important to support sustainable digital ecosystems.
Recognizing the Foundation for Future Growth
Will also paid tribute to outgoing CEO Marc Bresseel, acknowledging his leadership in transforming Utiq from an initial concept into an established business.
He credited Marc with building the organization, assembling its leadership team, earning the confidence of shareholders, and creating the foundation that will support Utiq's future growth.
Looking ahead, Will expressed his enthusiasm for working alongside employees, partners, and shareholders as the company continues strengthening its position in Europe's evolving digital identity landscape.
His appointment reflects Utiq's continued commitment to building trusted, privacy-centric identity solutions that support both consumers and the broader digital advertising industry.
About Utiq
Utiq is a European technology company providing a privacy-first, telco-powered digital identity solution designed to improve transparency, user control, and responsible data usage in digital advertising. Working with telecommunications providers and ecosystem partners, Utiq helps create trusted identity infrastructure that enables effective digital engagement while protecting consumer privacy.