Unilever appoints Roxanne Barretto Iyer as Head of Global Marketing Services for North America

Unilever has appointed Roxanne Barretto Iyer as Head of Global Marketing Services for North America, bringing a broad marketing leadership background to the company's North American operations.

Roxanne's experience spans brand building, marketing organisation transformation and the integration of creative, media, technology and culture. Her appointment comes as Unilever continues to evolve its marketing model and strengthen capabilities across its key markets.

The United States is Unilever's largest market and a key driver of global growth, with the company continuing to invest in digital capability, innovation and commercial execution across its business.

Leading Global Marketing Services in North America

In her new role, Roxanne will lead Global Marketing Services for North America, working across the capabilities that support Unilever's broader marketing organisation.

Her remit brings together several areas that have become increasingly interconnected in modern marketing, including creative, media, technology, data and consumer engagement.

For a global consumer business with a broad portfolio of brands, the ability to connect these capabilities while maintaining consistency and local relevance is becoming increasingly important.

Bringing a Broader Marketing Perspective

Roxanne joins Unilever following a career that has included leadership across large global organisations as well as experience in startups, transformation and advisory work.

That combination has given her exposure to different approaches to brand building, organisational change and leadership.

In announcing the move, Roxanne highlighted the value of these different experiences and the perspectives they have provided on how brands grow and organisations evolve.

Her new position brings those experiences into a global consumer company whose brands reach markets and consumers around the world.

Supporting Unilever's Marketing Transformation

Roxanne's appointment comes as Unilever continues to modernise its marketing operating model.

The company has been investing in digital and automation capabilities to improve marketing production, including AI-powered tools designed to accelerate content creation and improve execution. Its 2025 annual report also highlighted the rollout of its Personal Care AI Studio and the continued development of its global AI brand governance framework.

These developments reflect a broader shift toward connecting brand building with technology, data, productivity and faster execution.

Roxanne's background across these disciplines aligns with the evolving requirements of that marketing environment.

A Focus on North America

North America remains strategically important to Unilever, with the US representing its largest market.

The company has identified the US as a key growth engine, while its recent portfolio strategy has placed increased emphasis on higher-growth categories, premiumisation and stronger brand investment.

Against that backdrop, Global Marketing Services will play an important role in enabling brands and marketing teams to operate effectively across a complex and rapidly changing consumer environment.

A New Chapter at Unilever

For Roxanne, the appointment marks the next stage of a career that has moved across global organisations, startups, transformation and advisory work.

She described joining Unilever as a new chapter and an opportunity to bring the lessons from those experiences into a company whose brands have a presence in everyday life around the world.

Her new role places her within Unilever's North American marketing organisation at a time when the company is continuing to reshape how creativity, technology, media and consumer understanding come together to drive brand growth.

About Unilever

Unilever is a global consumer goods company with brands spanning Personal Care, Beauty & Wellbeing, Home Care and Foods. Its portfolio includes brands such as Dove, Hellmann's, Vaseline, TRESemmé and Liquid I.V. The company operates across global markets, with the United States serving as its largest market and an important driver of growth. Unilever is also investing in digital capabilities, AI-enabled marketing and productivity initiatives as it continues to evolve its operating model.